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Holiday Intention Down…But For How Long?

September 26, 2015 Statistics & Trends No Comments Email Email

The proportion of Australians planning to take a holiday in the next 12 months is currently at its lowest point since the beginning of the year. While overseas travel intention has stayed steady in that time, the Roy Morgan Research Holiday Tracking Survey for the June 2015 quarter reveal that this slump has come about because fewer of us are planning to take our next holiday on home soil.

Currently, 70% of Aussies aged 14+ (or 13.7 million people) are intending to take some kind of trip in the next 12 months, down from 73% in the three months to January 2015, and slightly lower than the same time last year (71%).

Whereas the January 2015 quarter saw 58% of the population intending for their next holiday to be domestic, this has since dipped to 55%.

Meanwhile, the proportion of Australians planning to head overseas for their next holiday (10%) has remained relatively unchanged over the last 12 months.

Australians intending to take a holiday in the next 12 months:

Source: Roy Morgan Single Source (Australia), April 2010 – June 2015, average sample per quarter n=5,390. NB: A small percentage of holiday intenders cannot nominate where they will be going on their next holiday. As a result, the percentages shown as intending to go overseas or domestic on their next holiday do not add to the ‘total intenders’.

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