Global Travel Media » Blog Archive » HomeAway partners with Rakuten LIFULL STAY to provide travelers to Japan with more vacation rental options

Home » OTA News » Currently Reading:

HomeAway partners with Rakuten LIFULL STAY to provide travelers to Japan with more vacation rental options

July 28, 2017 OTA News No Comments Email Email

HomeAway®, the world leader in vacation rentals, and Rakuten LIFULL STAY, Inc., a Rakuten Group company providing vacation rental services, have inked an agreement to collaborate to grow the vacation rental industry in Japan. Rakuten LIFULL STAY will provide Japanese property listings from its “Vacation Stay” service to HomeAway, while HomeAway will focus on driving demand for Japanese properties by promoting travel to Japan through its platform.

The collaboration on listings, customer acquisition and sales, will allow both companies to provide an attractive service to both property owners and travelers, and follows the passage of a new law on June 9, 2017 by the Japanese government, which regulates short-term property rentals. The legislation is expected to come into effect after January 2018.

“We have seen healthy demand for vacation rentals in Japan from our booking sites across Asia. We hope that this partnership will help us provide travelers to Japan with even more accommodation options across a range of property types – from modern apartments to traditional Japanese homes. ” said Prashant Kirtane, Vice President, HomeAway Asia.

Rakuten LIFULL STAY also plans to connect to LIFULL HOME’S Akiya Bank*1, a platform which gathers information from databases of unoccupied homes run by local governments. This will give owners of unoccupied homes in regional areas registered on akiya banks the option of utilizing their homes as vacation rentalproperties or by providing experience-based accommodation, contributing to the development of the economy and tourism in the region.

*1 “LIFULL HOME’S Akiya Bank”: A platform which gathers information from unoccupied home banks operated by local governments. The platform centralizes the information and provides it in a standardized format to make it possible for users to search and compare properties. The project is being developed by LIFULL and has been adopted by the Ministry of Land, Infrastructure, Transport and Tourism. The project is planned to launch in summer 2017.

© 2017 HomeAway.  All rights reserved.  HomeAway and the HomeAway logo are trademarks of HomeAway.  All other trademarks are property of their respective owners.

Comment on this Article:

Time limit is exhausted. Please reload CAPTCHA.

Platinium Partnership


Elite Partnership Sponsors


Premier Partnership Sponsors


Official Media Event Partner


Global Travel media endorses the following travel publication