Global Travel Media » Blog Archive » Hong Kong Airlines Awarded “Weibo Star 2013-Top 10 Influential Corporations (HK)”

Home » Accolades » Currently Reading:

Hong Kong Airlines Awarded “Weibo Star 2013-Top 10 Influential Corporations (HK)”

February 25, 2014 Accolades No Comments Email Email

Hosted by Sina Weibo HK, the eye-catching award presentation ceremony of “Weibo Star 2013” announced the winners recently. Hong Kong Airlines’ official Weibo (microblog) “@Hong Kong Airlines” is honored with “Top 10 Influential Weibo Corporations (HK).”

Hong Kong Airlines’ official Weibo (microblog) “@Hong Kong Airlines” is honored with “Top 10 Influential Weibo Corporations (HK)”

Hong Kong Airlines’ official Weibo (microblog) “@Hong Kong Airlines” is honored with “Top 10 Influential Weibo Corporations (HK)”

Sina Weibo Hong Kong lists the top 10 most influential Hong Kong corporations and media organizations along with the most popular keywords after making a comprehensive assessment on their performance on the Weibo platform with respect to activeness, communication power, and coverage throughout 2013. Listed institutions include shopping malls, government agencies, airlines, theme parks, and retailers, among which Hong Kong Airlines is ranked as the eighth “Top 10 Influential Weibo Corporations (HK).”

Mr. Li Dianchun, Commercial Director of Hong Kong Airlines says that it is with great honour that Hong Kong Airlines is recognized on Weibo. He adds, “The main trends in the future development of sales and marketing are social media and mobile Internet. Providing customers with more information and convenience by using social media will definitely contribute to building a good brand image. In the future, Hong Kong Airlines will keep endeavoring to invest in and promote through social media.”

As the most powerful online platform in China, Sina Weibo has 536 million users globally, among which 60.2 million are active users, each spending 60 minutes daily on it. The average number of total daily posts reaches as high as 130 million, showing an unquestionably strong communication power. There are more than 400,000 of verified corporate accounts on Sina Weibo, including many Hong Kong corporations and organizations.

To follow the rapid development in the social media age, Hong Kong Airlines opened its Sina Weibo account in 2011 and since then has built up a big group of 420,000 fans. Leveraging on its interactive and instant characteristics, Sina Weibo has become one of the Company’s key channels for sales and corporate promotions as well as an important platform for communications with its customers and the public.

Source: Hong Kong Airlines Limited

Comment on this Article:







Time limit is exhausted. Please reload CAPTCHA.

Platinium Partnership

ADVERTISEMENTS

Elite Partnership Sponsors

ADVERTISEMENTS

Premier Partnership Sponsors

ADVERTISEMENTS

Official Media Event Partner

ADVERTISEMENTS

Global Travel media endorses the following travel publication

ADVERTISEMENTS

GLOBAL TRAVEL MEDIA VIDEOS

ADVERTISEMENTS