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“Hong Kong Airlines Project Skyway” Opens Call for Entries Encourages Public Participation and Supports Hong Kong Creative Industries

March 17, 2016 Aviation No Comments Email Email

Hong Kong Airlines, an acclaimed full-service airline based in Hong Kong, today announced the launch of “Hong Kong Airlines Project Skyway”, a uniform design competition to celebrate its 10th anniversary this year. With an aim to attract participants who are passionate about fashion and design, the competition calls for new uniform designs which embody the essence of Hong Kong and Hong Kong Airlines. The new uniform design of Hong Kong Airlines will use the winning design of the competition as a blueprint. To be showcased by Hong Kong Airlines’ flight attendants up in the sky, the new uniform aimed to show the world the design which best illustrates the true spirit of the city.

In recent years, the Hong Kong Government has been actively promoting the development of local creative industries, with design being one of the key areas. “Hong Kong Airlines Project Skyway” is intended to align with the government’s development trend, while demonstrating Hong Kong Airlines’ spirit and encouraging Hong Kong’s young generation to raise their game in terms of creativity, and showcase their talents. Besides supporting the growth of local creative industries, the competition also aims to offer a springboard to aspiring fashion designers.

Mr. Stanley Kan, Director of Service Delivery of Hong Kong Airlines said, “Having been rooted in Hong Kong for a decade, Hong Kong Airlines is committed to corporate social responsibility over the course of its rapid development. The cabin crew uniform is one of the most important elements of a full-service airline’s corporate image. This competition aims to support local creative industries, as well as to give fashion design upstarts an opportunity to gain practical experience and a springboard to a career in fashion design. Creative industries are a key driver of the Hong Kong economy. Our remarkable achievements are made possible by the innovative and adventurous spirit of the people of Hong Kong. We truly believe that the competition will attract innovative young talents who can come up with unique uniform designs which embody the essence of the Hong Kong spirit.”

Participants will be required to design a set of six uniform outfits for Hong Kong Airlines’ male and female cabin crew across three ranks, comprising flight attendants, flight pursers and senior pursers. The new designs have to align with Hong Kong Airlines’ corporate image and brand positioning, and address both form and function by being stylish while enabling cabin crew to perform their jobs with ease. The winning design which best embodies the essence of Hong Kong Airlines will be selected by votes split between a judging panel, internal staff as well as the Hong Kong public.  Winners stand to receive cash prizes and return tickets from Hong Kong to Japan, a country renowned for its cutting-edge fashion where the winners could learn and be inspired by local examples.

The competition is now open for entries. For more details and the application form for “Hong Kong Airlines Project Skyway”, please visit www.hkairlines-campaign.com/uniform. Submission will close on 13 May 2016 (Friday) and finalists will be announced in late May.

Briefing Session:

Hong Kong Airlines will hold a briefing session for participants on the contents and judging criteria of the competition. Representatives from Hong Kong Airlines will be present to share their experiences working in the skies, and to explain what makes a uniform best suited for cabin crew duties. Details are as follows:

Date:               18 Mar 2016 (Friday)

Time:               12:00 – 13:00

Venue:             KT583, Technological and Higher Education Institute of Hong Kong (30 Renfrew Road, Kowloon Tong, Kowloon, Hong Kong)

Awards:

Award Prize
Champion* (1 winner) 1.      Cash prize of HK$20,000

2.      A commemorative certificate

3.      Hong Kong to Japan Business Class Round-trip tickets x 2 with Hong Kong Airlines

Best Creativity Award               (1 winner) 1.      Cash prize of HK$5,000

2.      A commemorative certificate

3.      Hong Kong to Japan Economy Class Round-trip tickets x 2 with Hong Kong Airlines

Finalists (3 winners) 1.      Cash prize of HK$1,000

2.      A commemorative certificate

3.      Hong Kong to Japan Economy Class Round-trip tickets x 2 with Hong Kong Airlines

*Remarks: The new uniform design of Hong Kong Airlines will use the winning design of the competition as a blueprint. The Champion is required to work closely with Hong Kong Airlines’ and the designated production company for uniform sampling, production and new uniform launch

Key Dates*:

Key dates Activities
18 Mar 2016 (Friday)

12:00 – 13:00

Competition Briefing
13 May 2016 (Friday)

17:00 Hong Kong Time

Deadline for portfolio submission
Late May 2016 5 finalists announcement (finalists will be notified individually)
Aug 2016 Catwalk show and public voting
Sept 2016 Winner announcement (winners will be notified individually)
Q4 2016 Champion to participate in Hong Kong Airlines’ new uniform production

* All dates and deadlines are subject to changes at the discretion of Hong Kong Airlines

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