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Hong Kong Consumers Spend Less When Dining Out but Continue to Enjoy the City’s Gourmet Offerings: MasterCard Survey

November 25, 2013 Statistics & Trends No Comments Email Email

Hong Kong diners’ expenditure have dropped since last year, but consumers remain savvy when it comes to getting the best deals for eating out, according to a recent MasterCard survey. The average spend by local consumers on dining out has decreased steadily from HK$1,654 in October 2012, to HK$1,525 in May this year, down to the current average spend even lower still at HK$1,459.  Nevertheless, this figure places Hong Kong far above the regional average of HK$936 and second only to Singapore HK$1,763.  China and Taiwan fell behind Hong Kong in third HK$1,435 and fourth HK$1,373 places respectively.

However, in a city internationally famed as a food-lover’s heaven, Hong Kong residents have not been deterred from making the most of the cuisines on offer and there are plenty of indications. Nevertheless, the city’s food-lovers remain cost-conscious when it comes to spending on dining out; online activity continued to be a source of information on ways to save money when eating out, with 40% checking online for credit card promotions. In addition, 47% of respondents indicated that they consider online reviews.

The activity that accounted for the majority of pre-dining experiences (52%) was to validate a particular outlet by word of mouth. And if there is one final thing that most diners won’t forget before paying the bill, it is checking for any credit card promotions available (68%). “Dining out is such an integral part of Hong Kong culture and it’s worth noting that even when consumers are spending less overall, the majority will resort to other means to ensure they can continue their existing quality of life”, said Kevin Goldmintz, Head of Hong Kong and Macau, MasterCard. “While the number of consumers who indicated they will eat out at more expensive restaurants in the next six months fell by 6% since May this year to 19%, the outlook remains positive with 70% claiming they will continue to dine at similarly-priced venues and only a small proportion (11%) stating would be eating out at less expensive locations,” he continued. Even though tipping has dropped 10% from this time last year to 61%, the fact that the majority of Hong Kong diners still do leave tips is another positive indicator that diners are not feeling the need to tighten purse strings too tightly. The latest MasterCard survey on Consumer Purchasing Priorities – Dining was conducted between March and April 2013 and involved 7,756 consumers in 16 markets in Asia/Pacific.

Data collection was via internet surveys, personal, telephone and Computer Aided Telephone interviews, with the questionnaire translated to the local language wherever appropriate and necessary. The Index and its accompanying reports do not represent MasterCard financial performance. The table below present the average amount spent on dining each month across the Asia/Pacific region:  Average Monthly Expenditure on Dining Out in Asia/Pacific

    Market Amount (HK$)
    Regional Average $936
1 Singapore $1,763
2   Hong Kong $1,459
3 China $1,435
4 Taiwan $1,373
5 Japan $1,342
6 Malaysia $1,302
7 Thailand $1,186
8 Australia $1,162
9 South Korea $1,053
10 New Zealand $803
11 Philippines $546
12 Myanmar $515
13 Vietnam $374
14 Bangladesh $187
15 Indonesia $148
16 India $125

MasterCard and its Suite of Research Properties The MasterCard Index suite in Asia/Pacific, Middle East and Africa includes the long-running MasterCard Index of Consumer Confidence, as well as the MasterCard Index of Women’s Advancement, MasterCard Survey on Online Shopping, MasterCard Index of Financial Literacy, and the MasterCard Index of Global Destination Cities. In addition to the Indices, MasterCard’s research properties also include a range of consumer surveys including Ethical Spending and a series on Consumer Purchasing Priorities (covering Travel,Dining & Entertainment, Education, Money Management, Luxury and General Shopping). MasterCard also regularly releases Insights reports providing analysis of business dynamics, financial policies and regulatory activities in the Asia/Pacific, Middle East and Africa region. Over 80 Insights reports have been produced since 2004. MasterCard has also released a series of four books on Asian consumer insights, authored by Dr. Yuwa Hedrick-Wong, Global Economic Advisor for MasterCard and published by John Wiley & Sons.

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