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Hong Kong Debut of Trend-Setting Japanese ‘Farm-To-Table’ Hot Pot Brand ‘Bijin Nabe’

June 12, 2019 Dining No Comments Email Email

Japan’s trend-setting ‘farm-to-table’ restaurant group AP Company is expanding in Hong Kong with the local debut of its dynamic hot pot brand Bijin NabeNamed after the group’s signature collagen-rich chicken ‘beauty stock’, Bijin Nabe is now open at apm Millennium City 5 in Kwun Tong.

AP Company has rapidly expanded to 200 restaurants in Japan and Singapore on the popularity of its ‘super supplement’ version of stock – boiled for eight hours from free-range chickens free of steroids, hormones and antibiotics at its own poultry farms in Japan.

The group made its debut in Hong Kong in 2017 with its flagship upmarket izakaya-style restaurant brand Tsukada Nojo in Harbour City; followed by the opening of a Shatin branch in 2018.

Bijin Nabe now debuts its premium hot pot brand – headlining its famed ‘Golden Collagen Chicken Stock’ along with high-quality Japanese ingredients in a more affordable price range.

Rich in vitamins and minerals, broth from chicken bones and cartilage has been renowned since ancient times for numerous health benefits; from reducing inflammation and treating joint pain to boosting digestive and immune systems.

Bijin Nabe is establishing a niche with ‘per person’ hotpots in a dining style usually designed for groups – with the added appeal of fashionable and ‘instagrammable’ appetisers, desserts, alternative specialty dishes, mocktails, cocktails and home-made vegetable juices,” said Masashi Kamatani, Managing Director of Bijin Nabe.

Aligning with health-conscious trends, Bijin Nabe focuses on young millennial consumers with three key concepts of BeautyTasty and Healthy.

Beautiful, appealing presentation includes the collagen-high concentrate served as a jelly that tantalisingly melts into the broth. Enticing taste is from a rich, creamy texture developed over extended boiling; and healthy goodness of the pure stock with no MSG is enhanced with an array of vegetables and vegetable-oriented dishes which uniquely stand out from hot pot crowd.

Bijin Nabe’s signature ‘Golden Collagen Chicken Stock’ is served in a choice of eight hot pot soups: pure CollagenTomato CreamSukiyakiSpicy MisoMiyazaki-style SpicyCoriander LemonJapanese-style Curry and Japanese-style Clear.

Lunch hot pot sets featuring free-flow drinks from the Drinks Bar, including alternative ‘rice don’ sets, are affordably priced from HK$78-168 per person.

More expansive dinner sets, complete with clear instructions on how to select choices of broth, minced chicken, meat, vegetables and toppings, are priced from HK$168 per person. Unlimited drinks, with over 20 choices of vegetable and fruit juices, tea, coffee and soft drinks, are just an extra HK$88.

Bijin Nabe prides itself on serving premium ingredients, featuring meat selections including its own Kurosatsuma Free-range Chicken (HK$88), along with Wagyu Chuck Roll (HK$158) & Sirloin (HK$218), Australia Beef Chuck Roll (HK$138) and Japanese Imo Pork Chuck Roll (HK$78).

Seafood options include Salmon (HK$63), Abalone (HK$98), Bream (HK$78), Shrimp (HK$78) and Scallop (HK$78), along with distinctly Japanese-style additional ingredients from Spring Onion Roll Tofu Assorted (HK$38) and Soy Bean Pouch with Japanese Rice Cake (HK$32) to Salmon Dumplings (HK$48) & Shrimp Dumplings(HK$48), Seaweed Chicken Roll (HK$48), Sweet Potato Vermicelli (HK$32), Japanese Fish Surimi with Cheese (HK$48) and Japanese Kudzu Starch Noodles (HK$48).

Highlights also include two unique appetisers, beautiful and healthy Japanese style rice-paper rolls filled with fresh vegetables and meat or seafood. Bijin Raw Spring Roll (HK$48) features stuffing of shrimp & avocadosalmon & avocado or scallop & mango – with an assorted platter priced HK$138. Bijin Carpaccio (HK$88) is colourful fish and seafood sashimi served with homemade Tsukada Nojo sauce, either Scallop Carpaccio with Yuzu Pepper SauceSalmon Coriander Carpaccio with Onion Soy Sauce or Tuna & Avocado Carpaccio with Wasabi Sauce.

Completing the trendy menu are extraordinarily elegant puddings and desserts, from tiramisus & ice cream to flavoured milk puddings and French toasts (HK$48-HK$68).

Along with over 20 kinds of free-flowing drinks for an extra HK$88, signature cocktails and mocktails are Sakura (HK$78), with plum wine and Perilla mint; and non-alcoholic Nanoka (HK$68) with Yuzu and fragrant citrus tamurana.

Seating 90 in 2,800 sqft, Bijin Nabe is styled with comfortable seating and playful elements in a dynamic, energetic ambience by Japanese design company Myu Planning, with playful decorative pots paying homage to the brand name, meaning ‘Beauty Pot’.

Open daily from 11:30 a.m. to 11:00 p.m., Bijin Nabe is located at Shop L3-13, 3/F, apm Millennium City 5, 418 Kwun Tong Road, Kwun Tong, Hong Kong.

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