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Hong Kong Tourism Board launches ‘#DiscoverHongKong’ Stories UGC campaign

April 11, 2016 Destination North Asia No Comments Email Email

39CE949F85A08A13F11A199197AB1A20-1World’s top digital influencers @BeautifulDestinations @The Fung Bros @Rima Zeidan @EvanTubeHD call for their 17 million worldwide fans and visitors to share unique Hong Kong experience

Dozens of prizes including VIP Hong Kong travel packages and online shopping coupons to reward incredible stories

Marvellous moments visitors captured in photos or videos during their Hong Kong vacation can now double as tokens to enter the Hong Kong Tourism Board’s ‘#DiscoverHongKong’ Stories campaign and win amazing daily and weekly prizes.

Until April 24, visitors can win online shopping coupons and luxurious holiday packages to revisit Hong Kong by sharing the best discovery they made in the city. All they need to do is to post photos or videos which reveal Hong Kong’s hidden attractions and experiences on selected social media platforms, with the hashtag #DiscoverHongKong and a one-line caption that starts with “I never knew”.

World’s top digital influencers, including number one travel influencer on Instagram Beautiful Destinations, leading YouTube creators: the Fung brothers and EvanTubeHD, as well as Taiwanese TV host Rima Zeidan, call for their 17 million worldwide fans and visitors to join them to share their incredible Hong Kong stories. Check out their ‘I Never Knew’ Hong Kong stories including exploration of the city’s street art, gastronomic scene, trendiest spots and family adventures at


Mr. Anthony Lau, Executive Director of Hong Kong Tourism Board (HKTB) said, “Being the first Asian tourism board pioneering a partnership with world’s top influencers to promote destination, HKTB is at the cutting edge of social media by embracing the concept of “Social First” to inspire travelers with powerful and unconventional content and perspectives. In this way, we can effectively reach a wider audience in more meaningful and impactful ways.”

To add to the excitement, dozens of valuable prizes are ready to reward incredible stories. Photos uploaded on Facebook, Instagram or Twitter and videos on Youtube or Vimeo will be judged based on their brilliance in reflecting Hong Kong’s exceptional charm. There will be 28 daily prizes of US$1,000 Amazon coupon and every Wednesday for four weeks, one lucky participant will win a four-day trip for two to Hong Kong which includes round-trip tickets, three-night 5-star hotel stay and Michelin-starred dining experience. So snap away and share your Hong Kong stories with the world!

For terms and conditions, and details of the ‘#DiscoverHongKong’ Stories campaign, please visit

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