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Hong Kong Tourism Board launches ‘#DiscoverHongKong’ Stories UGC campaign

April 5, 2016 Tourist Boards No Comments Email Email

You can check out all of the ‘I Never Knew’ Hong Kong stories from the influencers and visitors including exploration of the city’s street art, gastronomic scene, trendiest spots and family adventures at

There are daily prizes including online shopping and Apple products, plus weekly VIP Hong Kong travel packages to be won for sharing the best Hong Kong stories.

To enter, visitors can post photos or videos which reveal Hong Kong’s hidden attractions and experiences on selected social media platforms, with the hashtag #DiscoverHongKong and a one-line caption that starts with “I never knew”.

Mr. Anthony Lau, Executive Director of Hong Kong Tourism Board (HKTB) said, “Being the first Asian tourism board pioneering a partnership with world’s top influencers to promote destination, HKTB is at the cutting edge of social media by embracing the concept of “Social First” to inspire travellers with powerful and unconventional content and perspectives. In this way, we can effectively reach a wider audience in more meaningful and impactful ways.”

Entries close 24 April 2016, so snap away and share your Hong Kong stories with the world!

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