The new global marketing campaign titled ‘Best of All, It’s in Hong Kong’ featuring local personalities and the city’s stunning skyline and scenary was launched recently to showcase the very best of Hong Kong.
The videos highlight the rich diversity and quality of experience that the city offers to the visitors from across the globe. The campaign is a spotlight on four of Hong Kong’s diverse areas of appeal: Gourmet Dining, Fashion and Entertainment, Family Adventures by land, sea and sky, and the Great Outdoors – all introduced by locals who know Hong Kong best.
The Campaign with Three-star Michelin chef Umberto Bombana gives viewers a mouth-watering taste of Hong Kong’s culinary delights; designer Anais Mak offers a tour of the best fashion and hipster hangouts with the help of her superstar friend singer-actor Eason Chan; actor and pilot Michael Wong takes the controls of a helicopter for a family adventure above the city; and movie star Sean Lau takes viewers out into Hong Kong’s breath-taking natural scenery.
“We want visitors to see, feel and have a taste of the best Hong Kong can offer through the eyes of locals through this campaign,” said Hong Kong Tourism Board Executive Director Anthony Lau. “By watching these videos, travellers can discover the breath-taking intensity, the surprising contrasts, the rewarding variety and the captivating style this wonderful city can offer. This new brand campaign will take Hong Kong to new heights as a destination by connecting and inspiring people, especially families and young people, to travel here and experience the best and most authentic Hong Kong moments.”
Hong Kong is gaining popularity as a must-visit destination due to a host of recent developments including an expansion of the city’s thriving arts scene with a wave of new galleries, exhibition space as sites including the old Central Police Station are converted into homes for cultural heritage and art.
Host of other facilities like new world-class transport links are making it easier for visitors to get around including the soon-to-open MTR South Island Line (East) which will connect Ocean Park, Wong Chuk Hang, Lei Tung and South Horizons to the centre of Hong Kong and create a new tourism district.
Hong Kong Disneyland will launch the Iron Man Experience, the first Marvel ride-through attraction at a Disney park. The thrilling ride will see guests take flight on an epic adventure through Hong Kong Streets and soar across Tsing Ma Bridge and Victoria Harbour alongside the Marvel superhero.
Across the city, new five-star, theme park and stylish boutique hotels are opening to broaden visitors’ options while in another novel initiative, 16 food trucks showcasing Chinese, Western and international cuisine will go out around Hong Kong to enhance its reputation as a culinary paradise.
In an exciting new era of tourism, the ‘Best of All, It’s in Hong Kong’ brand campaign will help bring a slice of the city’s magic to potential visitors on every continent – and show them the very best of a true destination for all seasons.