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Hong Kong Trade Development Council has been honored with the famed Golden A’ Design Award

September 18, 2013 Accolades No Comments Email Email

A’ Design Award and Competitions are proud to announce that the project Style Hong Kong Show by Creative Department of Hong Kong Trade Development Council has been awarded with the famous Golden Award in Event and Happening Design Category.

Regarding Style Hong Kong Show in Beijing 2011
Style Hong Kong Show in Beijing 2011 is a trade fair held by Hong Kong Trade Development Council. The aim of the event was to help Hong Kong companies penetrate the mainland retail market and to develop brand awareness among the local consumers. For this reason, forty two Hong Kong lifestyle brands were housed in a specially developed pavilion. Due to the high level of interest to the event, main idea was to create a space that will stand out among the surroundings. For this matter, six futuristic domes were produced using ecologically friendly paper banners and textile materials. gI_133226_93a72ea1029b23d8bc2b9182bead29409515c001-1-t710
To learn more about the award winning design, please visit:http://www.adesignaward.com/design.php?ID=26057

Creative Team for Style Hong Kong Show in Beijing 2011
Style Hong Kong Show in Beijing 2011 was conceived by Hong Kong Trade Development Councils’ Creative Department.

The Golden A’ Design Award
The Golden A’ Design Award is a prestigious award given to top 3% percentile designs that has carried out an exemplary level of excellence in design. The designs are judged by a panel of three different jury which is composed of Academic, Professional and Focus Group Members. The designs are evaluated with score normalization to remove any biases and are voted on aspects such as functionality, ergonomics, engineering, presentation, innovation, usability, fun details, technology, and any other specific points that could be considered, each of these points are further weighted for different jury groups.

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