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Hopping Getaway | Discover The Fashion Playground Of MSFW

August 20, 2015 Lifestyle No Comments Email Email

Thinking about a weekend getaway and getting some much-needed retail therapy? Book your ticket and take an advantage of the “Shop The City” weekend that’s happening in Melbourne during 28-30 August. Melbourne is the fashion capital of Australia and Emporium Melbourne is the playground of this year’s Melbourne Spring Fashion Week. During the “Shop The City”weekend, every level in Emporium will be transformed and offer incredibly unique activations on each level for shoppers to “consume”!


  • Whiskey+Whiskers 
With an unbeatable range of premium men’s fashion label from Australian owned Calibre to International luxury brand Emporio Armani under its roof ,Emporium is truly an expert on modern men’s style. During the Shop The City launch weekend, blokes will not be left-out. Whiskey+Whiskers will offer sampling and beard trims. Guys, it is your time to put your best face forward for spring!
  • Giant Ball Pit Photo-booth 
Miss all the great time you had in a ball pit when you were a child or have you always wanted your Australia Next Top Model photoshoot moment? Emporium will realise both your dreams this Spring Fashion Week! Step into the ball pit and create your own fashion moment! Your followers on social media will sure double tap!
  • Huge Neon Fashion Playground Art Installation …WITH PRIZE DROPS
No playground is complete without a jungle gym. What’s better than seeing a jungle gym in the middle of the largest Australian designer precinct? A Huge Neon Art jungle gymIf that still isn’t enough to WOW you, there will be prize drops of latest Spring Summer arrivals coming down the slide every hour!
  • Hair+Beauty Bar
  • Make-up Retouching
  • Coloured Contact Lens Trials
  • Hair Braiding
Ladies, this level is all about YOU! Need a new look to go with the latest Spring/Summer piece your just purchased in Emporium? Start your makeover straightaway!  New hair, new make up and even new coloured eyes! Nothing can not be done with our beauty experts.
  • Prosecco Towers 
  • MSFW Untamed Garden Photo-booth
What makes a great party for us adults these days? A lot of drinks & a photo-booth. Level 2 is where the party is! After getting your hair/makeup done or your beard trimmed, it is time to get drinking & mingling! MSFW Untamed Garden Photo-booth will capture unforgettable moments shared between you and your best mates that you will all look back and laugh with joy!
  • Live Music Entertainment 
The fun is not ending just yet! Now you are all dressed up and feeling great, there is only one more thing you need – Music! Level 3 will offer LIVE music – you will be dancing your way to the best spring you have ever had.

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