Boost announces the appointment of Horst Schulze as Director and Board Member, effective immediately. Mr. Schulze is recognised as one or the world’s leading hoteliers whose career spans over six decades including co-founding The Ritz-Carlton Hotel Company and founding The Capella Hotel Group. Mr. Schulze will advise Boost on course content and curriculum and apply his own experience of service excellence to Boost’s mobile training programmes.
“I believe that mobile training will become the tool of choice for General Managers looking to create a culture of excellence within their hotels” Says Horst Schulze, adding “The scalability of mobile training will allow us to train thousands of employees across multiple geographies to a superior level of service excellence. Better language abilities and service skills result in a more confident employee who is able to care for the guest, this is what mobile training does and why I believe in the Boost product. I am extremely excited to join this company and unlock the potential that mobile will bring for hospitality.”
Backed by funding from a number of private investors including École hôtelière de Lausanne (EHL), over 20,000 hotel employees in 225 hotels in Asia currently learn service skills through Boost’s mobile training solutions, including English and Mandarin languages, vocational training and upselling skills. By training employees through mobile technology, Boost brings a level of convenience, measurability and scalability far superior to traditional classroom-based learning and ideal for the young employee of today.
In his 65-year career, Mr. Schulze has seen guest expectations shift towards an emphasis on service and personalisation and he quickly realised that hotels who addressed guests’ specific needs, desires and idiosyncrasies would rise to the top. This meant building a culture of service within the hotel and empowering employees to create excellence. Mobile training is perfectly suited to equipping the modern generation of hoteliers with the skills needed to provide such service, offering convenience, flexibility and scalability.
“The vision, experience and standards that Horst Schulze brings will be invaluable to Boost as we embark on our next stage of growth” says Allan Taylor, CEO of Boost, adding “Hotels are no longer defined purely by their facilities and amenities, they are defined by the quality of service they provide. This means everything from knowing the guest by name and favourite dishes to displaying a genuine desire to care for the guest and create exceptional experiences. Many of these service principles were pioneered by Mr. Schulze who over his career defined what excellent service is. By having him on our team, Boost will be able to make his unique service philosophy available to all hotels through our various mobile solutions, raising service standards and increasing guest satisfaction.”
Mr. Schulze will advise Boost and work to further enhance its suite of mobile training solutions. These include department-specific English and / or Mandarin language training, vocational training for food and beverage service, housekeeping and upselling training among other skills. Launched in October 2018 and used by hundreds of hotels in Asia, Boost has already provided measurable results for hotels including greater upselling revenues and improved guest satisfaction.
Boost’s suite of mobile solutions is available on Android and iOS mobile devices and available to hotels and resorts.
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