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Hospitality & Tourism is 6th Most Ideal Industry to Work In for Business Students in Hong Kong

July 20, 2013 Training No Comments Email Email

In an annual survey conducted by Universum to understand the career goals and employer preferences of university students in Hong Kong, over 1,500 studying in Business consider hospitality & tourism the sixth most ideal industry to work in for their first employment upon graduation.

The industry is also more attractive to female students, with eight per cent more who consider the industry ideal than their male counterparts.

Hyatt receiving plaque for Top 1 IDEAL Employer in Hospitality The largest survey of its kind in Hong Kong, the WetFeet Talent Insider View (also known as Universum student survey) also unveils the list of employers university students perceive to be most ideal to work for. Hyatt, Marriott and Mandarin Oriental Hotel Group are ranked the Top 3 IDEAL Employers in the Hong Kong hospitality sector.

Peter Wade, Director of Recruitment, Asia Pacific at Hyatt International says, “We are delighted to be voted 38th among Universum’s ‘Top 100 IDEAL™ Employers’ for Hong Kong, and particularly honoured to be recognised as the number one hotel brand to work for. Our belief is that the success of Hyatt lies with our associates who are touching the lives of each and every guest that they meet. We look to celebrate our people, creating an emotional connection with not only our guests but our associates and owners; we would like to extend our gratitude to those who continue to support our goal to engage a productive and happy team.”

Marriott receiving plaque for Top 2 IDEAL Employer in Hospitality

When asked about attributes that they best associate with employers they find most attractive to work for, students who participate in the survey relate ‘client interaction’ and ‘interaction with international clients and colleagues’ strongly with the hospitality industry. Marriott, in particular, is ranked second among all employers featured in the survey for the latter.

Regan Taikitsadaporn, Chief HR Officer – Asia Pacific, Marriott International says, “Our employer branding strategy is built upon Marriott’s core values and beliefs to create a place where our employees across the world feel they belong. Over the past 85 years, Marriott International has transformed from a root beer stand into a global hotel management corporation yet managing to appeal to different generation job seekers by applying our founder’s enduring principles and values. We are honoured to receive this award as an ideal employer for college students in Hong Kong, further echoing our reputation across different generations especially with the new generation job seekers.”

While the hospitality industry is faring favourably among the future talent pool in attractiveness currently, competition for talent will continue to stiffen amidst the expected growth in tourism in the next 10 years. It is therefore important for employers to recognise the industry’s strengths as well as weaknesses in attracting fresh talent, while looking into creating and communicating their own value propositions to differentiate from peers.

Ankita Modi, Country Manager, Universum says, “The hospitality & tourism sector in Hong Kong is going to do really well over the next few years as tourism figures look set to increase, boosted by the influx of visitors from mainland China. With growth in demand and creation of hotel rooms comes the need for staff, so it is key for employers in the industry to understand what their future talent pool is looking for in their ideal employers and areas where they pale in comparison with other industries or competitors. For instance, ‘a friendly work environment’ and ‘professional training and development’ are the two most important employer attributes to Business students, which are not well-associated with the hospitality industry. If they truly exist but are just not known to the talent, the takeaway would simply be to better exemplify these important attributes in the employer brand communication moving forward!”

For the full Top 100 IDEAL Employers ranking among Business students in Hong Kong, visit http://universumglobal.com/ideal-employer-rankings/student-surveys/hong-kong/

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