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Hotel at Six, Stockholm to Launch in March 2017 with Preferred Hotels & Resorts

September 23, 2016 Hotel News No Comments Print Print Email Email

image008Slated to open in March 2017 after a grand-scale development, At Six – a contemporary art hotel continuing the Swedish tradition for elegant design aesthetics, craftsmanship and comfort – has joined Preferred Hotels & Resorts, a global brand that represents the finest and most diverse portfolio of independent hotels and independent hotel experiences. Upon its launch, At Six will be the newest experience available within the Preferred Hotels & Resorts LVX Collection, which offers guests exceptional, renowned properties in vibrant cities and resort destinations, featuring the finest accommodation accompanies by attentive and engaging personal service.

Located on Brunkebergstorg Square, which was once the favorite haunt of 19th century high society, At Six promises to reinstate this central Stockholm district as the hub for bon vivants. Conceptualized by Nordic Hotels & Resorts and award-winning London architectural firm Universal Design Studio, At Six will offer 343 immaculately-designed and spacious guestrooms, including 41 suites and a presidential suite covering 915 sqft with private rooftop terrace. Communal facilities to be enjoyed upon launch include modern art collections and exhibitions curated by Sune Nordgren, wine bar, cocktail bar, brasserie and gym. Positioned to become the city’s preeminent destination for dining and socializing, the adjacent two-story rooftop restaurant, bar and terrace will serve cuisine by award-winning local chef Frida Ronge and sweeping views of the capital. For meetings and events, the hotel comprises more than 21,500 sqft flexible space, which can accommodate anything from 850 people to intimate groups of four.

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“At Six will offer a new kind of hotel experience in Stockholm, one that is tailor-made for today’s luxury travellers,” said Jennie Hahmann Håkanson, Managing Director for At Six. “Elegance with a twist is our motto, and we are creating a place that is both a retreat and a stage. Preferred Hotels & Resorts is a perfect match for us and we look forward to our partnership.”

“We are delighted to welcome At Six as the first-ever Preferred Hotels & Resorts property in Sweden, marking our entry into the Scandinavian market,” said Philipp Weghmann, Executive Vice President of Europe for Preferred Hotels & Resorts. “This hospitality project spearheads the regeneration of the Norrmalm district in central Stockholm, creating a dynamic multi-use luxury hotel and social venue for both locals and travelers to enjoy. At Six is set to become the city’s next hotspot, and we look forward to a successful collaboration for years to come.”

This new partnership heralds the start of a wider partnership with Nordic Hotels & Resorts, operator of At Six and Scandinavia’s leading hotel brand, with three of the group’s other properties – Hotel Oleana in Bergen, Norway; Nordic Light in Stockholm, Sweden, and Skt. Petri in Copenhagen, Denmark – already brought into membership of the Preferred brand. Additional properties are scheduled to join the Preferred portfolio over the next several years. Weghmann travelled to Oslo in May 2016 with Lindsey Ueberroth, President & CEO of Preferred Hotels & Resorts, to personally sign the contract at Nordic Hotels & Resorts headquarters with the brand’s CEO Torgeir Silseth.

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As a member of Preferred Hotels & Resorts, At Six will benefit from a variety of services provided through the brand’s global infrastructure, including strategic group, corporate, and leisure sales, integrated marketing solutions, comprehensive revenue management, global connectivity through reservations services, progressive distribution technology, and individualized guest support. The property will be required to maintain the high quality standards and unparalleled service levels mandated by the Preferred Hotels & Resorts Integrated Quality Assurance Program. As a further enhancement to the stay experience, guests booking At Six will be eligible to enroll in the iPrefer hotel rewards program, which extends points redeemable for cash-value Reward Certificates, elite status, and special benefits such as complimentary internet to members at more than 600 participating Preferred Hotels & Resorts properties worldwide.

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