Representatives from much-loved Australian brand Lorraine Lea have enjoyed a three-day incentive trip in Queenstown, choosing Hotel St Moritz as the “perfect” place to stay.
Lorraine Lea is famous for its beautiful linens, soft furnishings and home decorator items, a success story in the ever-changing homewares industry for 29 years.
In total, 76 staff and leaders from across Australia (and two from New Zealand) descended on Queenstown after qualifying for an annual leadership seminar. Normally held in Australia, the company decided to head overseas for its latest seminar to experience a unique four-season destination.
A defining factor for the trip was finding a special and truly memorable place to stay and Hotel St Moritz ticked all the right boxes for the company. Lorraine Lea’s director of sales, marketing and business development Anne Petracca said it was important to choose accommodation that truly captured the essence of the town’s alpine feel.
“We wanted our leaders to stay in a stylish and elegant hotel that encapsulates everything Queenstown is about,” said Anne.
“The views of Lake Wakatipu and The Remarkables mountain range and the stunning interior design, architecture and bespoke furniture at St Moritz all added to the experience.
“The hotel for the brief of being easy walking distance to the town centre but not bag-smack in the middle of the hustle and bustle.
“A conference room with modern AV technology, free Wi-Fi, and the bar and warm fire in the hotel lobby provided plenty of areas within the hotel where our leaders could meet, relax, network and get to know each other.”
Due to weather conditions, flexible group check-in times were required as some leaders were whisked away on arrival into Queenstown to board awaiting helicopters for a flight seeing tour of Milford Sound, something Hotel St Moritz staff were happy to accommodate.
The group were met with a traditional Maori Powhiri welcome in the hotel lobby and staff were more than happy to assist with printed personalised banners, customised signature Lorraine Lea cocktails and cupcakes.
The conference part of the incentive was held in-house at Hotel St Moritz’s The Den, the hotel’s effortlessly stylish, dedicated event space. Breakfast, morning teas and lunches were delivered seamlessly, with all dietary requirements met.
Lorraine Lea leaders are independent consultants (or direct sellers) who go through a six month qualification period where they were required to achieve sales and other set targets to attend this company incentive trip.
The business model of ‘direct selling’ – the sales of a consumer product or service, person-to-person, away from a fixed retail location – is a popular and accessible business opportunity for people looking for an alternative source of income.
Direct Selling Association of Australia’s executive director John Holloway says that incentives such as the Lorraine Lea leadership seminar in Queenstown are an integral part of direct selling.
“Appealing destinations and imaginative incentives are prominent drivers of productivity, recognition and reward for many thousands of independent direct sellers,” said John.
“These events are important to our sales network as they help create additional business beyond what an individual would normally achieve,” she Anne.
“It instills self-belief and confidence in our leaders, and refocuses them on why they’re in this business. The event is so much more than a business trip; it’s a chance for our people to forge friendships, create new connections and share experiences and adventures.
“I would highly recommend Hotel St Moritz to any company considering Queenstown for a sales incentive and conference. As well its idyllic style and location, it reflects the efforts of every one of their staff.
“They’ve created a team that not only pays attention to detail, but more importantly guests’ complete enjoyment. I’d like to sincerely thank hotel staff and management for providing a memorable experience for our 76 guests.”