“I reckon this launch has cost a lot” a guest opined as we headed outside to make way for the next wave of invitees to experience a unique Australian launch for the free HotelTonight App which was live from 12th June.
Setting up a pop up hotel with all the trimmings at the historic Cell Block, a former Darlinghurst, Sydney, gaol and now the residence of the National Art School would not be a cheap option. Room hire, waiting staff, chefs, catering staff, cocktail mixers, audio PR staff, photographers and the like don’t come cheaply but it is certainly expensive to make a positive impression on IT, food, wine, travel and business professionals in this age.
Just as impressive is the HotelTonight App which came from the US and simply gives people looking for last minute accommodation a great opportunity to snare a deal at a good price. With the mantra ‘plan less live more,’ deals can be made seven days in advance with up to 50% off last minute rates on their range of boutique hip, luxe, solid and basic hotels.
The Silicon Valley born app boasts 13 million downloads globally and is one of the tech disrupters making its mark downunder. The system uses geo tagging to identify the location of the user and then presents a list of properties with last minute deals.
About 100 mixed guests in five different sessions were invited to the pop up hotel for this very innovative presentation. First up a cocktail named the 13th floor, based on gin and vermouth, followed by the Pithivier of duck confit and baked zucchini flower as entrees and Confit of lamb as mains, served with red and white wine, caramel tarts and cheese to finish the experience, all delicious.
Then it’s a briefing and demonstration of a pop up room on the type of fairly upmarket accommodation to expect with another cocktail. Next to the hotel bar where Stefan Cordiner, Regional Director South Pacific spoke of the drive to sign up the Australian Hotels. “It’s a win-win situation” he says. Hotels can shift their empty rooms and guests are delighted with discounted prices.”
Out in the pop up beer garden for a wrap up and spin the wheel to surprisingly win some free accommodation the whole experience has taken just over an hour which was the objective. A very thoughtful and unique way to get the message out. There are plenty of event Managers who could take a lesson from this very targeted and structured presentation.
Visit: www.hoteltonight.com for more information and to download the free app
Written by John Savage