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Hotelbeds announces 50% growth in Asia Pacific at ITB Asia

October 26, 2013 OTA News No Comments Email Email

Hotelbeds, the leading global accommodation wholesaler, has announced 50% sales growth in the MEAPAC region at ITB Asia, the trade show for the Asian travel market held in Singapore from 23-25 October.

Hotelbeds announced these figures, for the financial year ended the 30th of September confirming that, Middle East, Asia, Australia and Pacific Islands (MEAPAC) is the fastest growing region due to its size, scale and market opportunities.

In the MEAPAC region, there are areas as South East Asia that grew over 86% in 2013. Thailand (62% growth versus last year), Singapore (28%) and the United Arab Emirates (52%) remain Hotelbeds biggest markets, whilst countries such as Philippines, Taiwan and Japan registered a triple digit growth in roomnights sales in comparison with the previous year. Hotelbeds also announced Singapore, Dubai, Hong Kong, Bangkok, Phuket, Kuala Lumpur and Bali as its top destinations for 2012 in MEAPAC during the tradeshow. The top outbound destinations for Hotelbeds Asian markets are Singapore, Hong Kong, London, Istanbul and Dubai.

Hotelbeds currently offers a portfolio of more than 10,000 hotels in MEAPAC. The region is becoming more accessible to the international market, and continues to be popular at a domestic level. Hotelbeds is active in over 100 source markets, selling into the region with the highest percentage of customers coming from Asia and Europe.

Hotelbeds MEAPAC has signed up to 1,300 agreements with hotels and hotel chains operating in the region, offering the hoteliers broad access to the Hotelbeds international client base (travel agents, airlines and tour operators) and selling roomnights under improved selling conditions. Both the company and hotel chains are experiencing the benefits of these kinds of agreements, and in most of the cases the sales worldwide increased on a triple digit basis in the first 12 months.

The company recently announced the signing of a new ‘Preferred Partner’ agreement with Swiss Belhotel International. Also new on their portfolio are the Preferred Partner agreements with Swiss Garden International, Jing Jiang International, and Berjaya Hotels and Resorts APAC among other hotel chains, while Starwood Hotels & Resorts APAC signed a ‘Key Product’ agreement with Hotelbeds.

Carlos Muñoz, Managing Director, Hotelbeds comments: “The growth we have achieved in 2013 in the MEAPAC region is due to our investments in people and technology and the deep knowledge of our local teams in the key markets. Our focus for the next year will be to increase our hotel portfolio and achieve new agreements with the hotel chains operating in the region. Japan, Malaysia and the Middle East countries will be the leading countries for growth in the region for 2014.”

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