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HOTELEX Shanghai Expands O2O Experience at 2016 Fair

March 18, 2016 Exhibitions No Comments Email Email

As part of UBM’s strategic alliance with, wherebyAlibaba’s B2B business unit will create the next generation of online to offline (O2O) experiences, the Shanghai International Hotel Equipment and Supply Expo (HOTELEX Shanghai) – one of the flagship events organized by UBM Sinoexpo Ltd. – will open its doors for its 25th edition as a premier partner event with

HOTELEX is the second of five pilot programs between UBM and Alibaba’s B2B business unit in the strategic alliance announced on 10 December last year. The event takes place 29 March through 1 April 2016 at the Shanghai New International Expo Center (SNIEC) in Shanghai, China.

Under this cooperation, visitors to and buyers at HOTELEX Shanghai 2016 can enjoy better sourcing experiences with Chinese exhibitors who have joined’s Trade Assurance — a free program that provides various levels of protection to buyers in relation to product quality and shipment time committed by sellers on

Exhibitors at HOTELEX Shanghai 2016 who are enrolled in Trade Assurance as eligible sellers will therefore gain additional credibility with buyers who source through

In addition, visitors can learn about the latest trends and opportunities in the cross-border trading environment through various forums onsite — for example, how OneTouch, a subsidiary of, provides exporters with trading services including customs clearance and logistics enhancing export efficiency; and the sourcing opportunities on, one of the biggest wholesale trading platforms in China.

Hotelex Shanghai is the one-stop international business platform servicing the entire hospitality supply chain. From importers to exporters, to distributors to manufacturers for hotels and restaurants, to real-estate developers and more, each year Hotelex Shanghai welcomes the international hospitality community to view one of the largest assortments of products and services in hotel design & engineering, hotel building, tableware accessories, textile, appliance & amenities, IT & security, catering equipment and material, food & beverage, coffee & tea, wine & spirits and bakery & ice cream.

In 25 years HOTELEX Shanghai has reached 2,082 exhibiting companies to date with a promising 30.13% growth covering 17 exhibition halls and four outdoor halls of 200,000 square meters.

HOTELEX Shanghai is also renowned as the must-attend experiential event. The 2016 fair hosts over 30 onsite events including four world coffee championships, the world famous China Master Bartender Competition, the China Barista Championship, the Shanghai Pizza Master Competition, the China Gelato Championship and many more.

Hospitality professionals can learn more about the 25th HOTELEX Shanghai and additional HOTELEX exhibitions hosted in Chengdu, Beijing, and Guangzhou at

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