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Hoteliers thrilled by promise of Formula 1 Grand Prix

August 13, 2014 Headline News, Hotel News No Comments Email Email

egtmedia59The Accommodation Association of Australia is thrilled that the Victorian Government has secured the Formula 1 Grand Prix in Melbourne through to 2020.

“It is terrific that the Victorian Government has chosen to continue its commitment to the Melbourne Grand Prix ,” the association’s chief executive, Richard Munro, declared.http://industryclub.com.au/

“The Grand Prix reinforces Melbourne’s tourism credentials and provides an important boost to the accommodation industry, which in turn results in economic growth and jobs for Victoria. The return on investment from this high profile event is immeasurable.”

Munro said the Grand Prix was a marquee event for Melbourne, attracting a global following.

“It really bolsters the Melbourne brand and puts it on the map as the sporting capital of the country, and indeed the world.  The Grand Prix is exactly that – the grand prize, the jewel in the crown of Melbourne’s extensive, diverse events calendar. The fact that it will continue to be the first race of the F1 season is also a bonus.

“The accommodation industry in Victoria looks forward to playing a major part in the successful staging of the Grand Prix in Melbourne each year,” Munro said.

The new contract for the Grand Prix was agreed in London earlier this month after 12 months of negotiations.

The Formula 1 season is seen by hundreds of millions of viewers around the world with the Australian Grand Prix broadcast live, in prime time, to markets such as China, India and Japan.

Victoria’s major sporting events calendar begins with the Australian Tennis Open and Asian Football Cup in January, followed by the ICC Cricket World Cup in February, the Formula 1 Australian Grand Prix in March, the AFL Final Series, and the Spring Racing Carnival.

Victoria’s Minister for Tourism and Major Events, Louise Asher, said the  worldwide Grand Prix broadcast delivered “invaluable promotion and coverage to Melbourne and Victoria”.

Written by : Peter Needham

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