IDeaS Revenue Solutions, the leading provider of revenue management software and advisory services, will stage a pivotal hotel technology summit in conjunction with Hotel ICON. The sold-out event, called HOTECH 2020, will bring together over 200 hotel executives to discuss the outlook for the regional hotel sector and the role of technology in hotel operations.
IDeaS and Hotel ICON, each recognised as thought leaders for hospitality innovation, will build on the success of previous events to present an ideal platform for industry networking, sharing tips and advice, gaining knowledge and skills and learning about the latest technologies and solutions.
HOTECH 2020 will be held on October 11 at Hotel ICON in Hong Kong, covering topics such as consumer trends in the online travel market, operational technology advancements, disruptions in travel distribution, revenue management and artificial intelligence in the hotel sector. The sessions will include panel discussions featuring vertical leaders as well as keynote addresses by industry experts.
“Technology plays a critical role in helping hoteliers identify leading trends across demographics, online information sources, and booking behaviours, enabling hoteliers to be more proactive in making strategic, impactful decisions,” said Rachel Grier, IDeaS’ Asia Pacific area managing director. “To succeed in an increasingly competitive hotel sector, it is vital that hotel executives not only have working knowledge of common operational technology platforms, but also understand how advancements in artificial intelligence and machine learning will disrupt the industry in the future.”
Supported by premium sponsors like Oracle, Sabre, FASTBOOKING, and SHR, HOTECH 2020 is designed to highlight best practices in hotel sales and marketing, distribution, revenue management and in driving personalisation of the guest experience.
“Guests today are less interested in purchasing products or brands and are more motivated by experiences and engaging with the destination,” said Richard Hatter, general manager of Hotel ICON & adjunct associate professor at the School of Hotel and Tourism Management Hotel ICON & The Hong Kong Polytechnic University. “To drive guest loyalty and satisfaction, personalisation of pricing and product is key. By attending the HOTECH 2020 event, hotel executives will learn how data-driven personalisation can enhance guest experiences and drive loyalty. For young hoteliers, this is the perfect platform to network, be inspired by industry leaders, and learn lessons to boost their hospitality and travel careers.”
Due to overwhelming demand, registration for HOTECH 2020 is closed. If you wish to be placed on a wait list, in lieu of cancellations, please email mc@hotel-icon.com.
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