Shangri-La, Hotel Quickly, Cordis Hotels, Kayak.com, Zuji and Japan Airlines will be speaking at Smart Traveller Asia to start the year off discussing the shifting mobile travel landscape and what end users really want from travel brands (formerly Online Marketing and Social Media Strategies in Asia).
EyeforTravel has brought together some of the brightest brains in the travel market to give the community an update on the changes that mobile, online marketing, social media and data analytics has brought to the travel industry in Asia. It’s time for that annual update: http://events.eyefortravel.com/mobile-smart-traveller-asia/
Insights from iResearch shows China’s online travel gross merchandise value is estimated to reach $55 billion in 2015, $65 billion in 2016 and $75 billion in 2017. They attribute the growth in online travel to increasing volume of flights, hotels and packages, booked online.
To shed light on the growth of the Asian market and how mobile is driving consumer engagement and numbers for travel brands, Tim Gunstone, Managing Director for EyeforTravel said; “For travel brands in 2016, the channels for online marketing are becoming increasingly diverse. You are able to reach the consumer at a number of stages across the entire journey.” Tim goes on to say; “There will be challenges and opportunities at the many touch-points and it is essential that travel brands are utilising the power of personalisation, mobile and social media in order to stay ahead of their competition and enhance the smart traveller experience.”
With travel in Asia increasing both inbound and outbound with growing mobile usage, we look forward to a digital travel system that features continuous innovation, instant and personalised travel to engage populations, helping to build brand loyalty and in turn drive down costs with better resource management.
To help capitalise on this dynamic market, Smart Traveller – Digital Strategies Asia (26-27 January, 2016, Hong Kong) is here to provide those insights. Key topics include mobile and digital strategies, engagement, online marketing, data management, analytics, app usage and consumer behaviour – looking at the way these influence business strategies, technology development and deployment of mobile for travel brands.
These sessions will be led by travels foremost thought leaders, Shangri-La, Kayak, Booking.com, Rakuten, Kempinski Hotels, Skyscanner, Hotel Quickly, Wego, Japan Airlines and more.
Smart Traveller – Digital Strategies Asia Conference and Exhibition (26-27 January) is an intimate networking and discussion event that unites 200 leading players from travel market from the hotels, airlines, online marketing, PR teams, data integrators, software developers, social media experts and tech innovators to examine the steps needed to develop and deploy a strong business model to create market traction and engage the connected traveller with their host of services.