Offering technology and reservation solutions to the professionals of travel industry, HotelsPro launched its new brand identity at the World Travel Market (WTM), considered as one of the world’s most important tourism fairs.HotelsPro, providing attractive options to the professionals of tourism industry with more than 342,000 hotels in more than 205 countries, introduced its new brand identity at the World Travel Market (WTM), considered as one of the world’s most important tourism fairs.
Meeting with the professionals of the global tourism industry for the first time at London World Travel Market fair, the new brand identity has been designed in parallel with “collaboration, agility, global compliance and accessibility” values of the brand. The key symbol in the new brand identity of HotelsPro, which continues to expand its hotel inventory worldwide and serves with its local offices in more than 40 countries, refers to agility while the orange from logo colors emphasizes energy, speed and accessibility and gray emphasizes corporateness and global compliance.
Providing information on the new brand identity, Nevgul Bilsel Safkan, General Manager of HotelsPro, said; “At WTM London Fair, the meeting point of the global tourism industry, we were thrilled to appear before our business partners and tourism professionals with our new brand identity that reflects our ‘collaboration, agility, global compliance and accessibility’ values. Our refreshed brand identity reflects the vision and brand values of HotelsPro, which is one of the world’s leading travel wholesalers, more effectively with its strong, innovative and contemporary stance.”