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Hotham turning pink to support Breast Cancer

August 26, 2014 Responsible Tourism No Comments Email Email

For the third year in a row, Hotham Alpine Resort will turn pink on Saturday 6 September in support of Breast Cancer Network Australia (BCNA). $2 from every weekend pass sold and $2 from every two-day resort entry permit sold will be donated to BCNA to help support Australians with breast cancer.

Visitors to Hotham on the weekend of Saturday 6 and Sunday 7 September 2014 are encouraged to wear a touch of pink (or lots of pink) to show support, to buy merchandise or make a donation to BCNA. BCNA will also hold the highest Mini-Field of Women in Australia on Saturday afternoon. Hundreds of pink lady silhouettes will be planted in a stunning and powerful visual tribute to those affected. Skiers and boarders are invited to plant a pink lady silhouette and to leave a message of support to a loved one diagnosed with breast cancer or in memory of a loved one lost. unnamed (7)

The day will be capped off with a spectacular fireworks display over the Summit on Saturday evening, along with a pink flare run for kids down the Summit run.

Maxine Morand, BCNA CEO and breast cancer survivor, encourages visitors to the mountain to show their support for breast cancer and BCNA. “More than 15,000 Australian women will be diagnosed with breast cancer this year alone – roughly the same number of visitors to Hotham each week during winter,” Maxine said.  “I hope visitors to the mountain that weekend will don a touch of pink, make a donation towards BCNA or buy some merchandise, and come along to the fireworks and mini-field to show their support for women with breast cancer.”

“Every day 42 Australian women hear the words ‘you have breast cancer’. BCNA is so grateful to Hotham Alpine Resort for its support; the fundraising efforts will help us continue to provide free support to Australian women diagnosed with breast cancer and their families.”

Hotham Alpine Resort is aiming to raise more than $10,000 for BCNA. In addition to the $2 from every weekend pass and weekend resort entry permit, BCNA merchandise will be available for sale at guest services and ticket halls and there will be raffles to win amazing prizes donated by Hotham Alpine Resort businesses.

The community is invited to visit the resort on the weekend of 6-7 September to participate in the tribute or make a donation directly to BCNA via their website

Breast cancer is the most common cancer in Australian women with one in eight diagnosed by 85.

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