Airlines be warned – what TripAdvisor did for hotels, it is now about to do for airlines.
Toilet odours, surly flight attendants, half-warmed dinners of rubbery chicken – all will be exposed to the world. Passengers with an opinion will jostle passengers with a grudge.
Hoteliers find TripAdvisor a mixed blessing. Many view it as something they wish didn’t exist, but which they now have to live with. Some have misgivings about it. See: Hoteliers revolt against TripAdvisor’s new algorithm
Good or bad, airlines will now have to put up with it too. From its headquarters in Needham, Massachusetts, TripAdvisor has confirmed the launch of its new airline reviews platform, as well as a newly redesigned Flights search service and beta launch of its “flyscore” that rates the quality of each air travel itinerary for consumers.
“The new enhancements to the site bring transparency to a marketplace that has become increasingly difficult for consumers to make direct comparisons between flight options,” a media release stated.
With the launch of the new airline reviews platform, which will include all major airlines globally, TripAdvisor expands its massive base of 350 million traveller reviews and opinions.
As the company puts it: “Travellers now have a go-to resource for making more informed air travel decisions based not only on the price of the flight, but the total experience with the airline as viewed by TripAdvisor’s community of more than 340 million monthly unique visitors.”
Airfares and charges will become more transparent. According to a recent TripAdvisor survey, 42% of US travellers believe airlines are making it harder to find the total cost of a flight. The same survey found that 39% of consumers also believe airlines’ in-flight amenities information is not very accessible.
TripAdvisor says airline reviews from its millions of flyers will better communicate the total value of a flight beyond the price.
“The time has come for a better way to research, compare and shop for flights,” Bryan Saltzburg, TripAdvisor’s senior vice president and general manager, global flights business, explained.
“TripAdvisor is excited to innovate and lead with the launch of airline reviews in 48 markets and 29 languages. Additionally, we’ve introduced a set of new features within our search experience to help consumers better understand the true value of air travel beyond price.
“Over the years, the in-flight experience has changed dramatically – in some ways for the better, in some ways for the worse. We know our users tell us it is not always easy for travellers to find the best options by just looking at the baseline price of a flight.
“We’re uniquely solving that problem by surfacing candid traveler reviews and photos, detailed amenities information and tools to find the lowest fares all on one site empowering flyers to pick the best itinerary for their trip.”
New TripAdvisor Flights Features
Airline Reviews Platform – Gives travellers a platform to share their candid feedback – both good and bad – about all major airlines around the globe.
Flyscore (beta) – Helps demystify the flight shopping experience by displaying a 1-10 out of 10 score for individual flights based on the power of qualitative traveller reviews, the quality of the aircraft, in-flight amenities and the duration of the itinerary. The score helps travellers quickly scan for the best flight options before booking.
Enhanced Amenities – Showcases even more comprehensive information about in-flight amenities, such as power ports and the type of in-flight Wi-Fi available to flyers.
Written by Peter Needham