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How OZO Plans To Transform The Mid Market Segment

July 11, 2013 Hotel News No Comments Email Email

Following the launch of OZO Wesley Hong Kong, the OZO brand is set to make waves within the hospitality industry’s mid-market sector.

With a line-up of exciting new locations soon to launch, OZO properties challenge the standard within this segment, offering quality services that count and amenities guests actually want, all with a stylish and fun delivery.

OZO is the latest brand from ONYX Hospitality Group, known for its upscale Amari brand, currently with properties in Thailand and the Middle East. OZO’s philosophy is all about delivering EGT_Artical Banner A 250x250restful nights, energising mornings, and the tools to offer on-the-go guests a quality experience without all the fuss. Practical yet stylish accommodation exceeds mid-market expectations offering value and comfort for travellers looking for insider experiences, combined with good connectivity and a great sleep.

ONYX recognises that in the rapidly evolving hospitality landscape, there is space and indeed great potential for a select service brand with character, such as OZO. Commenting on OZO’s brand development, Peter Henley, ONYX President and CEO said:

“Guests are becoming more savvy and they are looking for places to stay that provide quality services and comfort at

a reasonable price. We recognise that this segment is becoming increasingly popular; especially as both business and leisure

travellers are forced to assess budgets and reduce accommodation costs. With OZO we aim to surprise and delight our guests

and continue to meet and exceed their expectations in terms of product and service.” 

“We are planning to develop a further six OZO properties in the next two years, with a concentration on South East Asia,

especially Thailand and its neighbouring countries. Since developing the brand concept in 2010, we have had a lot of interest

from owners and developers who are attracted by the business model that OZO offers, particularly as a result of the brands

market appeal, cost effectiveness, stream-lined development and ROI.”

Small but perfectly formed, the rooms in OZO’s snooze zone offer guests superb bedding and cleverly designed spaces, giving

them just what they need for the perfect night’s sleep. And of course, all the up-to-date amenities to keep them connected, including a multimedia connectivity panel and free Wi-Fi internet access throughout. A healthy breakfast ‘Boost’

and espresso jolt at EAT will invigorate the mornings, and snacks and healthy treats at grab and go outlet, O2Go will make guests smile at any time of the day. Friendly and informed staff, known as ‘vocal locals’ will give guests all the area info they need to explore the town, whether that’s by discovering the best noodle shop or where to buy local handicrafts.

OZO’s catch phrase is smart, simple and savvy, so throughout the property guests will be faced with easy and thoughtful initiatives to make their stay more comfortable. From the 30 second paperless check-in via iPad and lively staff at the Spot (the OZO reception), through to the doze off drinks served at bedtime and sheep counting screen saver on the in room TV, guests at OZO are invigorated by day and lulled into relaxation by night.

Now open, OZO Wesley Hong Kong offers leisure and business travellers something different in the central Wanchai district.

Two further properties will join the brand in 2013, OZO Colombo in Sri Lanka and OZO Samui in Thailand, both slated to open in Q4. With further properties in development in Thailand, Malaysia and Sri Lanka, and a total of seven properties due to be operational by 2015, OZO is looking forward to a bright future.

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