Sustainable Home
“Sustainable living” (+69% since last year) is the most searched term around sustainability as Pinners are looking to make small changes in their everyday lives, such as ways to eliminate plastic and have zero-waste in their home and office. They are also incorporating sustainability into the kitchen (+58%) by choosing eco-friendly designs and utensils, in their activities with their children (+59%) and even in gift giving (+126%).
Sustainable Travel
Searches for “zero waste travel” have increased 74%⁴ as Pinners look to pack lighter, reduce their carbon footprint and use less waste while on the road.
Sustainable Style
There is a growing interest to discover sustainable fashion brands (+49%) using for example recycled and organic materials. Some Pinners are turning to an even wiser way of consumption by renting their clothes or swapping them which is not only helping the planet but also their wallet.
Top Sustainability Searches on Pinterest
- Sustainable living
- Sustainable architecture
- Sustainable fashion
- Sustainable packaging
- Sustainable home
- Sustainability in childcare
- Self-sustainable living
- Sustainable development
- Sustainable energy
- Sustainable products
“We’re seeing a rise in people searching for sustainable and eco-friendly ideas across areas like travel, food, parenting and style. Given the state of the world environmentally and politically, Pinners, especially Millennials and Gen Zers, want to feel like they are making an impact and driving change. Even if these are small everyday changes, it’s inspiring to see people work together to make a difference.” Swasti Sarna, Insights at Pinterest
Footnotes
¹Leslie Hook, “Climate change pushes global temperatures to record highs”, https://www.ft.com/ (February 6th, 2019)
²Ratio of searches on sustainability for Gen Z (defined as ages 13 to 23) and Millennials (defined as ages 24-38) each was twice as high as ratio of searches on sustainability for Pinners over 38.
³Percent increases are calculated using normalized searches form December 2017 to December 2018.
⁴Matt McGrath, “Climate change: World heading for warmest decade, says Met Office”, https://www.bbc.co.uk/, (February 6th. 2019)
5P100 percent increases are calculated using normalized searches on each trend from January – September 2017 to January – September 2018
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