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How Regional Australia Will Benefit from Using Social Media in Tourism

August 23, 2014 Headline News No Comments Email Email

Australians are only using 75 per cent of their entitled annual leave due to holiday costs, the difficulty of coordinating time between family and friends and the desire to “save that week for later”, according to Australian travel website Expedia.

However, new research confirms that going on holiday makes people feel good for months, long after the official break has ended.*

Travelling couple extraordinaire Warrick and Fabienne Wintle have made it their mission to explore regional Australia, and chronicle their regional adventures using social media in tourism. Fabienne says, “My husband and I decided it was time to challenge the status quo and built the ‘This is Our Australia’ project. We want to inspire Australians to escape the ordinary and explore the extraordinary during our two-year trip around Australia. I will also be delivering free digital master classes to regional Queensland businesses.”

“Warrick and I packed up our two daughters, our Land Cruiser and our caravan, and set out for an adventure of a lifetime around regional Australia in May. Our objective for this trip is to uncover and share the authentic and peculiar stories that make our country such an amazing place. All activities will be showcased on our digital platform for tourism Australia – including through Facebook, Pinterest, Instagram, YouTube, Google Plus, LinkedIn and Twitter – showing Australians that to be remote or regional doesn’t mean you are ‘cut off’.”

The ‘This is Our Australia’ project has four key objectives:

  1. To inspire Australians to get up and discover their own backyard
  2. To share beautiful and special places with This is Our Australia’s online followers
  3. To share travel stories from Australians living the caravan and camping lifestyle dream
  4. To encourage Australian families to discover and enjoy the caravanning and camping lifestyle

Fabienne says, “Through our blog, our collection and sharing of authentic local stories and our social media channels, This is Our Australia promises to inspire you to get up, walk through your front door and explore the great outdoors. Even if it is for a short stroll on the beach, a walk in the park or a few hours on a stand up paddle board… it will get your endorphins going, give you energy and simply make you happy.

Fabienne fell in love with regional Australia as a young ten year old child, when she was travelling around the country with her parents. “I want to see all of this beautiful country. I want to show my daughters, Charlotte and Celeste, the REAL Australia – the outback and its people, the islands and their peacefulness, the beaches and their waves and a life without an internet connection. I want them to feel the dry dusty heat, the salty seaside humidity and the crisp clean mountain air. I want to open their eyes to everything that this country has to offer. I want them to absorb this knowledge and make magical memories that they can share with their children.”

Fabienne Wintle, director of Webbed Feet Pty Ltd, is also a digital strategist who has flown around the country for the past six years training the regional tourism Australia industry how to strengthen their businesses by using clever web marketing tools. She now wants to play tourist herself by taking her time with her family on this wonderful

Discover more about regional Australia as Aussie couple Warrick and Fabienne Wintle share their exploits using social media in tourism. Dare to escape the ordinary and explore the extraordinary with Fabienne and her family and experience the wonders of regional Australia at

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