It’s little surprise that Australia is a dream travel destination for people from across the world. We have glorious sun and warm temperatures, exciting cities filled with friendly people, and some of the best beaches and surf the world can offer. That’s why Australian tourism is booming, but if you’re involved in it, whether you run a hotel, guest house or B&B, you’ll know how competitive it is. The key to sustainable success is having great reviews, but smart business owners know that they have to take a proactive approach to this. Here are three steps that can help you get your all-important review average score up.
Go The Extra Mile
You offer your guests a comfortable bed, a good value price, and excellent food, so they should all leave you good reviews, right? Unfortunately, the truth is that some will, but the majority won’t. You may be providing an all-round excellent experience, but this is simply what your guests expect to receive. If you want more five-star firecrackers you need to go that extra mile. One of the keys to this is excellent communication; listen to what your guests say and see if there are ways that you can help them make the most of their visit. When you make your guests feel like they’ve stayed with a friend rather than a faceless business owner, they are much more likely to leave a review, book again, and recommend you to their acquaintances.
Ask For Reviews
The main secret to getting a good review is simply to ask for one. We all live busy lives, and sometimes we forget to do the little things we’d intended to – including leaving positive reviews. You could email them, but once again the personal touch can go a long way. When your guests check out ask them if they’ve had a good time, and when (hopefully) they say they have, you should say there and then that you’d really appreciate it if they left you a good review on travel sites. The key to success here is simply to be sincere rather than sounding desperate, and it can make a big difference in how many reviews you receive.
Remove Bad Reviews
Let’s face facts, people are quick to leave bad reviews rather than good ones, and there’s a vocal minority out there who delight in leaving malicious reviews that are in no way justified. Left alone they can drag down your review average, meaning that people pass you by without seeing what you have to offer. If you have that problem you need expert help from Removify – the specialists in reputation management Australia. They have a success rate of removing negative online comment approaching ninety percent, and the average time for these bad reviews to be removed is just 15 days. Don’t wait a day longer with bad reviews hanging over your business.
Waving goodbye to bad and unfair reviews is a breath of fresh air, leaving you free to gather those great reviews again. The Australian travel industry is booming and with the right reviews on your side, you could be riding the waves to success.
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