HRS Global Hotel Solutions is planning to aggressively penetrate into the current traditional model of the fast growing Indian market.Kimi Jiang, Vice President Asia Pacific, HRS Global Hotel Solutions told eGTMedia on her first visit to India last week, that: “With HRS’s 44 years experience in providing all kind of hotel solutions, we foresee a big leap for Indian market by 2025 mainly due to its mobile phone penetration. We are adding to our base of 4000 hotels aggressively to meet the demand of this growing market.”
HRS predicts that every other hotel booking in the world will be done through a mobile platform by next year. Many international hotels are entering India but the country has more independent hotels unlike the United States, which has more chain hotels and hence the market is largely fragmented. HRS plans to bring transparency through its process and reporting.
Emmanuel Ebray, Managing Director, HRS said: “Operating on our global brand and expertise, we are looking forward to providing a full spectrum of end-to-end solutions comprising of sourcing, searching, booking for business travellers in India and growing our brand in the region.” He added that they have same standards and questionnaire to both chain and independent hotels and strict scrutiny while acquiring new content on their platform.
It aims to educate and help Indian corporations to manage rising costs of room rates and achieve cost savings without jeopardising safety and needs of their travellers.
India is already among the top ten business travel markets with USD 26 bn revenue and is expected to grow annually at 11.5 percent for next three years according to Global Business Travel Association.
Santosh Kumar, Director of Corporate Solutions, HRS India said: “Business travel landscape is at an exciting point in India with increasing merger and acquisitions, new associations, and corporations seeking more with growing travel. HRS is uniquely positioned to help optimise their travel expenditure.”
HRS is the world’s largest provider of hotel content to Global Distribution Systems (GDSs) with more than five million bookable rooms across all seven major GDSs. Ms Jiang said that HRS has an edge over GDSs as the later only have 23 percent of total hotel content and they are open to working with travel agents. HRS has a content of over 300,000 hotels across 190 countries.
The company has on Monday launched a new branding with Multi-Source Service. Radically overhauled booking system offers customers better prices and room availability on every search by comparing rates and availability offered by hotel partners in its own database with those offered by selected affiliated sales partners.
HRS has just completed a year in India with 8 staff in its Mumbai office.
Written by Anand & Madhura Katti