HRS has radically overhauled its booking system to offer customers better prices and room availability on every search. HRS now compares the rates and availability offered by hotel partners in its own database with those offered by selected affiliated sales partners, including Expedia Affiliate Network.
Complete market transparency and cheaper rates
With Multisource, customers will receive the best available rates on each booking and have access to an extended portfolio. Preliminary tests indicate that HRS can improve room availability for customers by ten percent on average and generate savings of up to ten percent. In addition, customers will benefit from greater added value for the same price on approximately every fifth booking – this may be a better room category or the inclusion of more additional benefits. Customers will continue to experience the same quality and usability, because the comparison will be based solely on results with identical features, and unlike the pure metasearch engines, customers will not leave the HRS environment at any point. Customers will also still receive the HRS support and continue to use the familiar booking steps.
“For customers, price remains the most important booking criterion. In addition, business travellers, in particular, want to book their hotel rooms quickly and with ease – without time-consuming price comparisons or redirection to unknown providers”, says HRS CEO, Tobias Ragge.
New brand presence in the corporate customer segment
HRS has continually expanded its range of end-to-end solutions along the entire value chain, in every aspect of hotel booking – from purchasing, rate negotiation and booking on all channels, through to the meetings and events segment and continuous analysis and optimisation of the hotel programme. The brand relaunch, with its new logo, underlines this evolution of HRS’ service offering to corporate customers. It supports travel managers in their efforts to communicate the holistic benefits of HRS in the managed travel sector. Business travellers can more easily differentiate between the OTA brand in the consumer environment, where HRS is branded as a hotel portal.
HRS will be adopting the new logo immediately worldwide to represent the brand in the corporate customer segment.