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HSMAI Honors H&L Partners and Missouri Division of Tourism with Platinum Award at 57th Annual Adrian Awards

February 26, 2014 Accolades No Comments Email Email

H&L Partners and the Missouri Division of Tourism have earned a Platinum Adrian Award for the state’s advertising campaign from the Hospitality Sales and Marketing Association International (HSMAI).

The Platinum Award is one of the most prestigious honors given by HSMAI and was awarded to the “Enjoy the Show” complete campaign.

“Enjoy the Show” campaign, print ad.

This year’s HSMAI awards were presented last night at a black tie gala with more than 1,000 hospitality, travel and tourism marketing executives in attendance at the New York Marriott Marquis in New York City.
The Missouri Division of Tourism working collaboratively with its advertising agency of record, H&L Partners, earned a total of eleven Adrian Awards this year: one Platinum, six Gold, one Silver and three Bronze. Over the past several years, the Division and H&L Partners have won 20+ Adrian Awards for outstanding marketing and creative campaigns.

The platinum award winning “Enjoy the Show” integrated campaign launched the Division’s new brand and logo. The campaign also included new TV spots, outdoor, print, transit and social media advertisements which launched in FY13. That fiscal year Missouri received 38 million visitors, a record number, along with an increase, from the previous fiscal year, in tourism-related business sales by more than $104 million.

“H&L Partners is proud of its longstanding relationship with the Missouri Division of Tourism,” said Mark Schaeffer, President, H&L Partners, St. Louis. “This campaign does a wonderful job of featuring the beauty of Missouri and the diversity of activities the state offers visitors. We couldn’t be more proud of its recognition on an international stage.”

The Adrians, presented annually by the HSMAI, recognize excellence in marketing communications programs created for hotels, airlines, cruise lines, car rental companies, destinations, credit card companies and more. Previous winners of a Platinum Award include Montana Office of Tourism, Hilton Worldwide, The Ritz-Carlton Hotel Company, L.L.C. and VisitScotland.

This year’s contest attracted more than 1,200 entries from around the world, with entries judged by top executives from all sectors of the industry.

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