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HSMAI Revenue Management and Digital Marketing Conference

September 27, 2013 Conferences No Comments Email Email

Top-level hotel executives from throughout Europe to meet in Berlin October 9 at the HSMA Germany and HSMAI Europe Conference ” Two Worlds Collide ” at Ellington Hotel.
” Two Worlds Collide ” , the one-day conference looks at the convergence of revenue management and digital marketing disciplines and the issues raised in leadership, management skills, new performance benchmarks, and profit optimization. The final speaker line up includes:

Heiko Siebert, Director HSTC talking to the challenges of translating high level digital and revenue strategy to day-to-day operations.

Christopher Cooper, Group Revenue Director Rocco Forte Hotels addressing the new skills required of tomorrow?s revenue and digital marketing manager RJ Friedlander, CEO of ReviewPro presenting a case study on use of customer review scores to drive rate enhancements.

Top-level speakers also include:

Dirk Führer, CCO Steigenberger, Niklas Schlappkohl, Director eCommerce the Carlson REZIDOR Group, Ulli Kastner, CEO, Tom Breckwoldt Territory Manager Germany, Austria & Switzerland at TripAdvisor, Georg Ziegler, Head of B2B HolidayCheck, Torsten Sabel Chief Operating Officer at Customer Alliance, and Wilhelm K. Weber, Partner Swiss Hospitality Solutions.

” Two Worlds Collide ” will host roundtable micro-workshops from leaders in the field including IDeaS, OTAInsight, Hotstats, H2C, TravelClick, and SuitePad, covering up-to-the-minute issues including:

Who is my toughest competition ? the OTAs? Or my own hotel on the OTAs?

Where are my gaps in online marketing and distribution? How do I measure them?

What new technology, tools and performance benchmarks do I need in my hotel to measure the impact of marketing?

The conference provides a unique opportunity to meet, do business and network with some of the best in the industry and will be held at The Ellington Hotel, Berlin. To register visit the conference web site

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