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HTA Awards Funding to Hawaiian Cultural Programs

October 11, 2019 Destination Hawaii No Comments Email Email
The Hawaii Tourism Authority (HTA) announced today it is awarding funding to 43 programs in the Hawaiian Islands through its Kukulu Ola program for the 2020 calendar year, an increase from 28 recipients in 2019.

This is in addition to the 95 programs and events HTA is funding through its Community Enrichment program, and 34 programs through its Aloha Aina program, which were announced last month. The money comes from tourism dollars through the Transient Accommodations Tax (TAT), which people pay when they stay in legal accommodations throughout the state.

HTA’s Kukulu Ola program funds community-based nonprofit organizations which represent cultural practitioners, craftsmen, musicians and artists committed to perpetuating and strengthening a broader understanding and appreciation of the Hawaiian culture.
One of HTA’s goals is to reinvest in the Hawaiian community. Without it, Hawaii would be like any other island destination in the world. The uniqueness and authenticity of the Hawaiian culture and community are integral to the sustainability of our home.
HTA issued a request for proposals on May 2 with the deadline of July 5 to submit applications. HTA staff held informational briefings about the submission process on all six islands during the month of May.
“It’s imperative that the tourism industry recognizes the importance of perpetuating the Hawaiian culture. The culture here is what makes the Hawaiian Islands unique and underpins the authenticity of the visitor experience. As we support these practitioners in strengthening and perpetuating cultural practices in their communities, it’s important for tourism to do its part to give back,” said Kalani Kaanaana, HTA’s Director of Hawaiian Cultural Affairs.

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