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HTA Expands Hawaii’s Marketing Presence to Hong Kong

May 30, 2016 Destination Hawaii No Comments Print Print Email Email
Responding to industry feedback and seeking to capitalize further on the emerging China travel market, the Hawaii Tourism Authority (HTA) today announced that its tourism marketing efforts are being expanded to include Hong Kong.


Hong Kong has one of Asia’s strongest economies and also serves as a gateway to the growing markets in southern China. In addition, at the 2015 Hawaii Tourism Conference, attendees surveyed by HTA ranked Hong Kong highest of new markets they wanted to see developed for tourism growth.

HTA President and CEO George D. Szigeti said the Hong Kong representation allows HTA to increase Hawaii’s awareness as a travel destination beyond Mainland China.

Szigeti commented, “We are delighted to be expanding the scope of our marketing reach in China to include Hong Kong and believe its citizens will appreciate the opportunity to learn more about Hawaii as a travel destination. The Hawaiian Islands presents an enticing option for Hong Kong travelers seeking a destination that’s authentic and offers a diverse range of options for activities, shopping and cuisine, but also features a strong influence of Chinese culture.”

BrandStory Asia, HTA’s marketing contractor for Hawaii Tourism China, will serve as HTA’s Hong Kong representative as part of their existing agreement. BrandStory Asia also has offices in Shanghai, Beijing, Guangzhou and Chengdu in China; Taipei, Taiwan; and in Singapore.

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