As an island state, maintaining and developing access (air and cruise) to the destination is essential to the sustainability of state’s tourism economy and continues to be a priority for the HTA. While the cruise industry in Hawaii is still a relatively small market, it continues to be a very important one that provides visitors with an alternate way to visit and experience the Hawaiian Islands.
The selected contractor will assist the HTA in its objective of achieving and exceeding cruise targets with managed visitor distribution to all islands by maintaining and developing new cruise business and growing market share against competing destinations. The selected contractor’s roles and responsibilities shall include, but are not limited to the following:
- Serve as the HTA’s representatives at in-depth meetings at the headquarters of domestic and foreign cruise lines that voyage (and have the potential to voyage) to the Hawaiian Islands;
- Participate in the annual Cruise Lines International Association (CLIA) Meeting in October and Seatrade Cruise Global Event in March;
- Act as a liaison for the HTA in the following departments: itinerary planning, revenue management and marketing;
- Prepare and make a presentation to the HTA’s Board of Directors on the state of the industry, as requested by the HTA and in conjunction with the HTA’s annual Tourism Conference; and
- Provide other ad hoc service analyses as may be requested by the HTA.
The RFP may be downloaded at www.hawaiitourismauthority.org (click on the link to “Request for Proposals”) on July 31, 2015. Respondents are encouraged to review information on the HTA website for additional background. Proposals under the RFP are due no later than 4:30 p.m. Hawaii-Aleutian Standard Time (HAST) on Aug. 24, 2015. The official timeline will be provided in the RFP, which may be amended as necessary.
Inquiries should be directed to the HTA procurement officer for this RFP, Ronald Rodriguez, at 1801 Kalakaua Avenue, Honolulu, Hawaii 96815, by telephone at (808) 973-2251, or email at firstname.lastname@example.org.
To learn more about Hawaii’s cruise industry and other global marketing activities planned for the islands, check out the 2015 Hawaii Tourism Conference – Aha Oihana Hoomakaikai, Aug. 27-28 at the Hawaii Convention Center. For more information and to register for the conference, visit HTA’sconference website.
Established in 1998, the Hawaii Tourism Authority, the state’s tourism agency, is responsible for strategically managing tourism to optimize benefits for Hawaii that integrate the interest of visitors, the community and visitor industry. Tourism is the state’s leading economic driver and largest employer and the HTA continually works to ensure its sustainability well into the future. For more information on the HTA, please visit www.hawaiitourismauthority.org