HTA Teams Up with the L.A. Clippers on Hawaii Marketing Partnership Clippers to Hold 2017 Training Camp in Honolulu
The Hawaii Tourism Authority (HTA) announced today a partnership with the L.A. Clippers, promoting travel to the Hawaiian Islands and bringing the Clippers to Honolulu where the team will hold its 2017 training camp on the campus of the University of Hawaii. A highlight of the Clippers’ visit to Hawaii will be a Fan Fest featuring the team’s players and coaches. Details and dates for training camp and other events will be announced at a later date.
“This marketing partnership is ideal for both of our futures,” Leslie Dance, HTA Vice President of Marketing and Product Development said. “The Clippers are one of the NBA’s hottest teams with a growing fan base in Hawaii and across the Pacific, and the Hawaiian Islands is a favorite destination for travelers from southern California.
“It will be a very exciting week when the Clippers come to Hawaii for training camp next fall. Our residents, especially the kids, will enjoy the Fan Fest and seeing them play in person, and the experience will generate a lot of attention for Hawaii with Clippers fans around the world.”
“We already are looking forward to the Clippers training camp in Hawaii and working closely with the Hawaii Tourism Authority to showcase the beauty of the state,” Clippers President of Business Operations Gillian Zucker said. “This unique partnership is another step in Steve Ballmer’s vision of expanding the Clippers brand, while also providing our fans in Hawaii with the opportunity to see NBA basketball in person.”
HTA’s comprehensive official marketing partnership with the Clippers to showcase Hawaii began December 4 and continues through the rest of the team’s 2016-2017 regular season, combining broadcast and online exposure with in-game promotions at STAPLES Center in Los Angeles.