Hyatt Launches First-Ever Dual-Branded Integrated Marketing Campaign for Hyatt Place and Hyatt House Brands
Hyatt today launches its first-ever dual-branded marketing campaign, “You’ve Come Too Far to Settle Now,” for the Hyatt Place and Hyatt House brands.
The campaign celebrates the unwavering drive that is shared by today’s modern business travelers who never settle for “good enough” in their careers and should never settle for “good enough” when it comes to their hotel stay. Hyatt Place and Hyatt House hotels are the perfect place for these travelers who embody that “why settle” spirit. The multi-million dollar, integrated marketing campaign will run through November 2016 and includes digital and out-of-home advertising featuring real people and real stories, in addition to public relations and social media support.
“We want to show our guests who travel tirelessly and passionately for business that we understand them and they shouldn’t have to settle when they’re on the road,” said Sandra Cordova Micek, senior vice president of global brands, Hyatt. “Today, business travelers are traveling with purpose – whether that’s making a sale, getting a promotion or building new relationships. They never settle and neither do we, which is why Hyatt Place and Hyatt House hotels are designed around business travelers to make their journey easier, more productive and successful.”
Through consumer research, Hyatt found that business travelers often have low expectations of select service hotels and want a hotel that allows them to be as productive as possible while on the road. The Hyatt Place and Hyatt House brands were designed around guests’ needs – from spaces and places, such as the Cozy Corner at Hyatt Place hotels or the apartment-style Kitchen Suites with real kitchens at Hyatt House hotels, to the amenities offered, including free Wi-Fi in all guestrooms and common areas, around-the-clock food and beverage offerings and complimentary hot breakfast. Hyatt Place and Hyatt House hotels deliver seamless experiences that are authentic, intuitive and modern, allowing business travelers to remain productive and worry free, without skipping a beat.
#WhySettle Spirit Awards
To further celebrate today’s hard-working business travelers, the Hyatt Place and Hyatt House brands will be honoring real people who never settle with the debut of the #WhySettle Spirit Awards. From October 5, 2016 to October 25, 2016, colleagues, family and friends in the United States will be able to nominate individuals who best embody that “why settle” spirit – someone with endless drive, traveling tirelessly to meet their goals and achieve that next big thing. #WhySettle Spirit Award recipients will have a chance to win a personalized prize and a two-night stay at Hyatt Place or Hyatt House hotel within the continental U.S. For more information on the #WhySettle Spirit Awards, please visit the Hyatt Place and Hyatt House Facebook pages on October 5, 2016.
The Hyatt Place and Hyatt House brands’ “You’ve Come Too Far to Settle Now” video can be found on YouTube.
The term “Hyatt” is used in this release for convenience to refer to Hyatt Hotels Corporation and/or one or more of its affiliates.