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Hyatt Puts Corporate Responsibility At Heart Of Business Strategy With A New Focus On Literacy And Workforce Readiness

July 23, 2013 Responsible Tourism No Comments Email Email

In its second year, Hyatt‟s global corporate responsibility platform, Hyatt Thrive, is gaining momentum in Hong Kong with a renewed focus on initiatives that drive global impact and improve literacy levels and career readiness for Hong Kong‟s youth.

Hyatt Thrive - Hong Kong 1“We are very proud to be working with local communities on initiatives that seek to raise the bar on literacy levels in Hong Kong,” said Pete Sears, senior vice president operations, Asia Pacific, Hyatt Hotels & Resorts.

“Research shows us that an overwhelming 60 million children worldwide do not have sufficient access to education1. For us, education not only offers better economic prospects, but it encourages a healthier lifestyle and an ability to contribute to vibrant, sustainable communities, which is key to building our business strategy for Asia Pacific.”

Hong Kong ranks the lowest of 45 regions in terms of motivation to read and family literacy2, which is why the reinvigoration of education will be at the heart of Hyatt‟s strategy in this city; helping to equip families and children with access to quality reading while also providing advice on academic performance. This will start with a collaboration with Bring Me a Book, a non-profit dedicated to strengthening the language and literacy skills of underserved children.

Hyatt Thrive - Hong Kong 2

“We are thrilled to extend what has already proved a rich collaboration with „Bring Me A Book‟,” said Gordon Chan, Hyatt Thrive committee leader in Asia Pacific. “Such initiatives also prove to a wonderful opportunity for our associates to get involved at the grass-root level to help become advocates of providing youth with high-quality education to help build future leaders and urge people to make a difference in their communities.”

Hyatt has recently supported Bring Me a Book‟s “Love to Learn” speaker series in Hong Kong, which aims to inspire individuals through a host of workshops to encourage education and foster children‟s creative and innovative thinking. The series will begin with renowned Taiwanese specialist, Ms. Fang Su Zhen, who will address trends and research in the education field.

The current work in Hong Kong is built on the existing foundation of Hyatt Thrive, Hyatt‟s global corporate responsibility program which strives to make local communities places where Hyatt associates are proud to work, where guests want to visit, where neighbors want to live and where hotel owners want to invest. This work also aligns with Hyatt‟s new global philanthropy program, Ready To Thrive, where Hyatt will invest its corporate dollars in education and make a commitment to service its local communities, many with youth and schools in need of educational resources, by helping to provide rich and meaningful career paths to community members with diverse background and skillsets.

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 1 Research based on ‘Room to Read’ 2011/2012

2 Progress in International Reading and Literacy Study 2011: Only 12% of Hong Kong parents engaged in some form of pre-school literacy activities with their children vs. international average of 37%

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