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IAG agrees to new long-term distribution agreement with Sabre

July 4, 2014 Tech No Comments Email Email

Sabre Corporation, a global technology provider to the travel and tourism industry, has agreed a new multi-year distribution agreement with International Airlines Group (IAG), one of the world’s largest airline groups, incorporating British Airways Iberia, Iberia Express and Vueling. 

Under the newly expanded agreement, British Airways, Iberia and Iberia Express will market and sell their airfares and ancillaries through Sabre’s global travel marketplace.  The agreement also includes European premium low-cost carrier, Vueling, which joins Sabre’s marketplace for the first time.

For travel agencies, the agreement provides the same, continued access to British Airways, Iberia and Iberia Express’ fares, availability, schedules, and ancillary services such as bags and seats.  In addition, agents will now be able to shop and book Vueling fares. “IAG is an important partner for Sabre and we are pleased to strengthen our already long and successful relationship with the introduction of Vueling to Sabre,” said Greg Webb, president, Sabre Travel Network. “Europe is a key growth region for our company and we will continue to listen to the needs and support the commercial goals of airlines and agencies in this region.”

Silvia Cairo, IAG’s Head of Commercial Planning and Policy, said: “We are wholly committed to supporting the travel agency channel and we are pleased to have reached a multi-year agreement with Sabre. “We have a long standing relationship with Sabre and look forward to working with Sabre subscribers more closely in the coming years.”

Sabre’s travel marketplace plays an important role in facilitating the marketing and sale of airfares, hotel rooms, rental cars, rail tickets and other types of travel, to more than 400,000 travel agents and thousands of corporations who use it to shop, book and manage travel. It is one of the world’s largest marketplaces, processing over $100 billion in estimated travel spend.

British Airways, Iberia, Iberia Express and Vueling join more than 400 global carriers who participate in Sabre’s travel marketplace to market and sell their fares and inventory.

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