AccorHotels Australia is proud to announce that its ibis Hotels brand campaign site ibis PLAY (ibisplay.com) is a finalist inthe 39th annual Public Relations Institute of Australia (PRIA) Golden Target Awards (GTAs) and State Awards for Excellence. This year’s GTAs received a huge volume of entries (170 in total) and ibis PLAY has been shortlisted in the 2015 Digital and Social – Members Award category.
Ibis PLAY is a content site created specifically for new and existing customers of ibis Hotels to enjoy great music, find upcoming gig info, music news and giveaways. The site includes music streaming via Deezer, exclusive articles and videos, a photo gallery from gigs close to ibis Hotels and special offers.
AccorHotels Vice President Marketing & Communications Bridie Commerford said, “We are very excited to receive thisrecognition from the PR industry and be a finalist among some of the country’s top consumer brands and PR agencies. We have worked incredibly hard alongside our agency Weber Shandwick to develop an ibis Hotels site that today’s young music fans will enjoy and find tangible value in. The ibis Hotels brand is now being recognised for its Marketing and PR not only within the accommodation industry, but also further afield, which is a great achievement.”