Following the extensive research with the industry the content has been developed to reflect the needs of both exhibitors, Hosted Buyers and visitors.
The content has been created to provide up to date education for all attendees and has been created for the industry by the industry and follows the new 7 themes www.ibtmworld.com/knowledge
As part of the ibtm Knowledge Programme the new theme of Industry Trends will kick off with a highly topical session – The Impact of Brexit featuring James Heappey MP and Chair, All party Parliamentary Group for Events, UK Parliament. The session will discuss and debate the possible impacts of Brexit on the global meetings industry and the panel will be on hand to answer questions and offer their views on this unprecedented state of affairs.
Jurriean Sleijster – President and COO – MCI will discuss the latest trends in the association industry providing an insight into developments in membership, engagement and activation & strategies.
ibtm world and EventMB are partnering to deliver one of the most anticipated pieces of research this year. Julius Solaris will be joined by a panel of top experts within the meetings industry to provide an unprecedented insight into what the industry will look like in 2017. The session will be held on Wednesday 1st December at 11.00.
Fresh Tech for your Event – Dr James Morgan will look at the changing landscape of event technology with exciting new products being offered to event planners. This multi-media session will explore new logistics and production management technology for better work efficiency.
The content will once again take place in the ACS Knowledge Village and this year’s theme will be ….a circus theme, with rooms being called The Big Top, The Lion’s Den and The Circus School.
“The line-up for our knowledge programme is impressive this year, we have fantastic speakers and content which is highly topical, we introduced the new themes and this has given us a clear structure of content which is relevant to everyone attending ibtm world this year”, commented Graeme Barnett, Senior Exhibition Director, ibtm world, “The 7 themes as part of the Knowledge Programme are particularly innovative and all topics are at the forefront of the event planners’ educational needs.”