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ICBC Sands Lifestyle Mastercard Launch Earn Points Worldwide and Redeem in Macao via New Sands Lifestyle Membership Program

February 24, 2017 Loyalty No Comments Email Email

Sands China Ltd. in partnership with ICBC and Mastercard, today officially launched a new credit card, allowing cardholders to EARN points when shopping or travelling anywhere in the world and then REDEEM them in Macao within Sands Resorts Macao’s integrated resorts. also have the opportunity to earn up to three times more points when they shop and 20 times more points when they stay at Sands Resorts Macao properties. Further, ICBC (Asia) offers three times more points when they spend overseas with the card.

Mr. Vong Lap Fong, Executive Director, AMCM, Mr. Wang Du Fu, President, ICBC Card Center, Mr. Lv Wen Ning, Vice President, ICBC Card Center, General Manager, ICBC Credit Card Center (Intl), Mr. Dave Horton, Chief Marketing Officer, Sands China Ltd., Mr. Grant Chum, Chief of Staff, Sands China Ltd., Mr. Ling Hai, Co-President, Asia Pacific, Mastercard, Mr. Wu Long, CEO of ICBC (Macau) and Mr. Zheng Kai, Deputy CEO of ICBC (Macau) attended the event.

With the multiple benefits of combining a rewards program with the functionality of a payment card, Sands Lifestyle is the first scheme of its kind in Greater China. Its launch supports Macao’s positioning in transforming itself into an integrated travel and leisure destination that appeals to families and non-gaming visitors.

The program also marks the launch of Mastercard’s Pay with Rewards in Asia Pacific, giving cardholders the choice and freedom to spend points like cash at the moment of purchase.

Cardholders can take advantage of a wide range of exclusive benefits including hotel stays, dining, shopping, events and entertainment. This includes discounts on accommodation packages, ferry tickets, air travel and holiday packages with Cotai Travel, special offers at selected restaurants, Sands Shoppes and entertainment tickets to some of the best international and Asian theatre shows and music events. Designed to deliver world-class non-gaming experiences for all customers, this will be a key driver for Macao leading the way as a world-class tourism destination.

The program will have two levels of co-branded credit cards, including the Sands Lifestyle Platinum Mastercard and Sands Lifestyle World Mastercard. Depending on the level of spending cardholders will also receive the following special introductory offers for the first three months:

  • Spend HK$5,000 and receive two round-trip Cotai Class tickets on Cotai Water Jet
  • Spend HK$10,000 and receive a 500 MOP dining voucher
  • Spend HK$25,000 and receive a complimentary hotel room night

Initially, the program will only be available for customers living in Hong Kong and Macao. Customers living in Hong Kong can apply to join the program at ICBC (Asia) branches in Hong Kong or via the ICBC (Asia) website, while customers living in Macao can apply at ICBC (Macao) branches or via the ICBC (Macau) website.

Speaking at a press conference to announce the initiative, Mr. Dave Horton, Chief Marketing Officer, Sands China Ltd., saidSands Lifestyle offers a range of attractive benefits for cardholders.

“This exciting new program, launched with our partners ICBC and Mastercard, provides access to a world of great accommodation, fine dining, travel and entertainment. It also allows members to benefit from a variety of exclusive discounts, priority services and VIP invitations and special offers.

“Designed to enhance the experience of our visitors to our integrated resorts and Macao in as destination, Sands Lifestyle is an innovative addition to our world-class facilities and one we anticipate will encourage more visitor arrivals.”

Mr. Ling Hai, Co-President, Asia-Pacific, Mastercard, said, “It is an honour for Mastercard to celebrate yet another milestone in China with our partners to help cardholders benefit from payment solutions that are faster, safer, more secure, more convenient and more rewarding. ICBC was the first issuer we worked with in China to issue a co-branded card in 1995, so today is a wonderful moment for us as we further enable them to continue to be a major player in the global payments space, and continue to see our partnership go from strength to strength.

“Today represents a number of firsts for us in China. It is the first time we are partnering with Sands China Ltd., one of the largest leisure brands and most popular lifestyle destinations in the region. The ICBC Sands Lifestyle Mastercard is also the first to launch the Mastercard Pay with Rewards product in Asia Pacific. We believe our partnership with Sands China Ltd. is another step towards fulfilling our commitment to meeting the evolving desires of China’s burgeoning affluent population,” he said.

Speaking on behalf of ICBC, Mr. Wang Du Fu, President of ICBC Card Centre said: “The issuance of Sands Lifestyle Mastercard will further enhance ICBC (Macau)’s credit card product line, enrich products and services with added value, and empower the brand value of both Sands China Ltd. and ICBC (Macau).

“The launch of the new program is influential in expanding our leading advantages in the leisure and tourism industry. We believe that with ICBC’s innovation and dedication, our valued customers will fully enjoy the exclusive privileges and experience the world-class leisure facilities being offered. With this, the collaboration between ICBC and Sands China Ltd. will achieve mutual benefits and a win-win business relationship which contributes to the economic development of Macao.”

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