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ICCA introduces Braindates for efficient knowledge-sharing at Congress

November 9, 2017 MICE No Comments Email Email

This November, e180 will bring their leading event technology, Braindate, to the 56th International Congress and Convention Association Congress. Braindate is a web-based knowledge sharing platform that allows event participants to book 30 minute one-on-one or group conversations with one another at events. At the ICCA Congress, forging connections between participants looking to revolutionize the event experience for participants is fundamental and braindates offer the opportunity to connect in a meaningful way.

Since 2013, e180, the inventor of Braindates, has transformed world-class events into vibrant collaborative learning hubs with partners like C2 Montreal, Airbnb, TED, Cannes Lions and Salesforce. To do so, e180 deploys their unique social technology which generates thousands of braindates– knowledge sharing conversations that event participants book with each other while they’re at an event. Their recommendation engine curates an individualized selection of braindate topics for each participant, based on their behaviour and interests.

Every participant has valuable knowledge that deserves to be uncovered, shared and tapped into. Braindate enables each person to publicly post their knowledge in the form of 30-minute conversation topics on the market. People simply browse that market and book meetings with the people whose brains they want to pick. The braindates all happen onsite at the Braindate Lounge where e180’s Learning Concierges facilitate introductions and set the tone for open and meaningful conversations.

Notably, Braindate uses a recommendation engine (named Freia) to pull from each person’s behaviour and interests to highlight an individualized selection of topics. Each participant can then curate their own learning experience more easily, based on what they can learn from the collective genius around them.

“Braindating changed the whole experience. What is the purpose to come here but to meet people you can learn something with? When you sit and listen to a talk you get an insight or two, but it’s usually not focused on what you are specifically interested in. This is a way to really upgrade our activities. It creates intimacy in a second.”, said Niv Horovitz— Founder at WeStart

This year’s ICCA Congress, taking place 12-15 November in Prague, Czech Republic, will host the record-number of 1250-1300 participants.

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About ICCA
The global community and knowledge hub for the international association meetings industry
ICCA – the International Congress and Convention Association – represents the world’s leading suppliers in handling, transporting and accommodating international meetings and events, and comprises over 1,000 member companies and organisations in almost 100 countries worldwide. Since its establishment over 50 years ago, ICCA specialises in the international association meetings sector, offering unrivalled data, communication channels, and business development opportunities.
ICCA members represent the top destinations worldwide, and the most experienced specialist suppliers. International meeting planners can rely on the ICCA network to find solutions for all their event objectives: venue selection; technical advice; assistance with delegate transportation; full convention planning or ad hoc services. For more information about ICCA visit: www.iccaworld.org

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