The Taiwan’s MICE Promotion Program (MEET TAIWAN), organized by Bureau of Foreign Trade (BOFT), Ministry of Economic Affairs, joined hands with the most prominent MICE organization in the world, the International Congress and Conference Association (ICCA), to hold the ICCA-Taiwan MICE Bid Workshop for the first time in Taiwan’s third biggest MICE city–Taichung–from March 31 to April 1 in 2015.
Taichung’s Deputy Mayor Chang Kuang-Yao said in the Workshop’s opening remarks that Taichung encompasses 35,000 square-meters of exhibition space and the city government is ready to advance to the next level by upgrading its soft/hardware. Plans are in effect to build new international exhibition and convention centers in Shuinan and Wuri districts, and subsidies will be available to those who organize trade shows there. The new centers are expected to attract more international shows to Taichung and enhance the local MICE industry. Chang pointed out that the Bid Workshop, by offering training from international industry VIPs and exchanges with significant industry players, is significant to Taichung’s MICE development, making the city more prosperous and giving it an important role in Asia.
Experts from the Netherlands, Japan, Malaysia, and Taiwan gathered in Taichung to share their insights regarding international bidding. Prof. Kuo Wen-Yo of Taipei Veterans General Hospital, the Radiology Department member who led his team to win the opportunity to host the 21st Symposium Neuroradiologicum (SNR) World Congress of Neuroradiology, also gave an informative talk and used his example to encourage Taiwanese participants to step up their game to compete in the global arena.
BOFT Chief Secretary Chen Yong-Chang highlighted the efforts of Taiwan’s government to promote the MICE industry. By launching the Taiwan’s MICE Promotion Program (MEET TAIWAN) in 2012, it has helped industry associations and organizations with international bids, bringing more international exhibitions to Taiwan. Executive Vice President of TAITRA, Walter Yeh, lauded Taichung as a city perfect for living as well as business development, and emphasized that both exhibition centers and star rated hotels are increasing in number to facilitate development of the city’s MICE industry. According to statistics, 15 out of 216 industry organized trade shows in 2014 were in Taichung. The number is expected to rise when the international exhibition and convention centers are ready for operation. The Shuinan Exhibition Center will be run by TAITRA, an organization with decades of trade show experience, and make increasing international cooperation possible, plus solicit more international conferences and exhibitions to Taichung, serving as a bridge between local and global MICE industries.
Important members from Taiwan’s MICE industry, NGOs, schools, and government agencies, including Director of the Taichung City Economic Development Bureau, Lu Yao-Chih, Chair of the ICCA Asia Pacific Chapter, Jason Yeh, General Manager of the World Trade Center Taichung, Chen Hong-Yue, and General Manager of Bosstar International, Weng Yu, took part in the two-day workshop to learn more from international experts. Officials of Taichung’s city government also took this rare chance to exchange ideas with lecturers, showing Taichung’s emphasis on the MICE industry and determination to take it to the next stage.