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Ice-Cold Beer Celebrates Its 24th Birthday

April 18, 2018 Beverage No Comments Email Email

One of Singapore’s most beloved sports bar, Ice-Cold Beer celebrates its 24th anniversary on the 18th of AprilWednesday with a party for invited guests and media.

For its birthday month of April, rugby fans are in for a big treat. Till April 30th, ticket holders to the HSBC Singapore Rugby 7s (April 28-29) can enjoy one-for-one beer promotions at just S$15 simply by showing their eTicket. Those who haven’t bought their tickets to the Singapore 7s can try to win a pair by visiting Ice-Cold Beer this weekend during the live screening of Super Rugby and post a photo of themselves on Facebook with #ICBSingapore.

With rugby union gaining popularity in Asia, Ice-Cold Beer had recently introduced live screenings of World Sevens Series, Six Nations, Super Rugby, Aviva Premiership, Top 14 and International Rugby Tests for the rugby-loving sports fan.

For beer lovers, the Monster Jug Challenge awaits from 1st April to 30th June. Simply upload a photo of yourself downing the Monster on Facebook with #ICBSingapore, demolish the beer in 45 seconds and you will receive 12 bottles of San Miguel on the house.

Known for its extensive range of bottled and draught beer, Ice-Cold Beer first opened its doors in 1994 and is known for being among the first in Singapore to offer customers icy-cold beers from unique ice tanks.

Over the years, many Singaporeans and visitors around the world had visited this beacon on Emerald Hill to chill out or party the night away. Celebrities who had enjoyed a drink or two at Ice-Cold Beer include actors Kate Hudson, Stephen Chow, Andy Lau, Cecilia Cheung, Hong Kong’s evergreen band Grasshoppers and many international footballers.

Known for its friendly atmosphere, Ice-Cold Beer has been a ‘second home’ for some of its long time regulars. From themed nights to ‘live’ European football, different generations of Singaporeans and expats had enjoyed the perfect night out at this much-loved venue.

So celebrate Ice-Cold Beer’s 24th birthday by visiting this much-loved Emerald Hill nightspot for a chance to enjoy great beer offers, win tickets to the Singapore 7s and earn some beer on the house for you and your mates.

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