On October 1, North America-based global retailer Williams-Sonoma, Inc. (NYSE: WSM) will open the first Queensland stores for Pottery Barn, Pottery Barn Kids and West Elm in Brisbane’s stylish shopping hub, Fortitude Valley.
“Recognised globally for its unique sophistication and style, Brisbane is one of the fastest-growing capital cities in Australia. As such, our global expansion will continue with three stores opening in Fortitude Valley, amidst a hive of activity already established,” said Ron Young, Senior Vice President of Global, Williams-Sonoma, Inc. “At the heart of our brands – Pottery Barn, Pottery Barn Kids and West Elm – is unique design, exceptional customer service, and a calendar of in-store experiences for our customers.”
Staffed by 90 full-time and part-time employees, the three home furnishings stores will sit side-by-side at street level occupying 2310 square metres of retail space.
Local Brisbane-based photographer and stylist Kara Rosenlund will bring her inimitable flair to the stores’ opening-day celebrations as guest host. “I’m thrilled West Elm, Pottery Barn and Pottery Barn Kids have chosen our city of Brisbane for their new stores. This will give Brisbane the chance to shop and experience retail and dedicated service on another level, something we haven’t had the opportunity to be engaged in before now. It is a very exciting time to be shopping in Brisbane.”
A line-up of local, creative collaborations will coincide with the stores’ opening day celebrations:
- In partnership with Brisbane designer and letterer Jasmine Dowling, West Elm is offering its first 300 customers an exclusive limited-edition tote bag (minimum spend $50; while stocks last).
- Pottery Barn customers are invited to enjoy a complimentary coffee by legendary Brisbane roasters Merlo, and a decadent Bourbon Choc-Chip Cookie especially created by local baker The Sugar Hit. There will also be kid-friendly “Frosted Funfetti” cookies and babycinos on offer for the little ones.
- Pottery Barn Kids is hosting a fun crafting event for our youngest customers making paper rosettes and mini badges led by Brisbane stylist Kara Hynes (AKA Lulu Lucky).
When: Thursday 1 October
What: 8.30am – Media preview and store walk-through
9.30am – Speeches and official ribbon cutting
Interviews: Ron Young – Senior Vice President of Global, Williams-Sonoma, Inc.
Evan Hutton – Managing Director, Williams-Sonoma, Inc. – Australia
Pennie Rende – Country Retail Director
Location: Pottery Barn Store at 19 Wandoo Street, Fortitude Valley
Access: Media access by prior arrangement. Contact Lexi Kentmann – 0412 200 944
Social Media Handles
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Williams-Sonoma, Inc. currently operates stores for Pottery Barn, Pottery Barn Kids & West Elm in Bondi Junction and Chatswood (NSW), Chadstone (VIC), and Perth (WA). The Bondi Junction, Chatswood and Chadstone locations are also home to Williams-Sonoma stores, including a dedicated Williams-Sonoma Cooking School in Bondi Junction. Further, there is a standalone West Elm store in South Yarra (VIC), plus a multi-brand outlet in Fyshwick (ACT). All brands ship across Australia via e-commerce sites williams-sonoma.com.au,potterybarn.com.au, potterybarnkids.com.au and westelm.com.au.