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If your not sure what Australian Tourism Data Warehouse do then check out what Liz had to say!

May 29, 2014 Global Travel Media TV No Comments Email Email

EGT mediaTVWhile even now after many years of ATDW operation since 2001, there are still some in the industry that do not know what the Australian Tourism Data Warehouse (ATDW) does.

Well, let me help demystify that for you and also check out my chat with ATDW CEO Liz Ward below … ATDW is a central content and distribution platform for the Australian tourism industry, with a database made up of over 35,000 tourism product listings which are available for publication across ATDW’s multi-channel distribution network.

Liz also told me that ATDW extends its digital content solution to further support the Australian tourism industry with a range of other digital services, including online bookings, industry education and development.

ATDW was developed in 2001 as a joint initiative of Tourism Australia and all Australian State and Territory Government Tourism Organisations, to fill an identified need to market a comprehensive range of Australian tourism products without limitations of geographical boundaries, hence developing a digital content and distribution platform.

Liz told me that ATDW benefits Tourism Operators by providing a cost effective solution to increasing their digital distribution and online exposure, and provides Travel Distributors with rich, flexible content in a central database to easily populate their websites.

She added that ATDW’s vision is to be the best provider of relevant content, software and multi-channel distribution for the Australian tourism industry.

To hear what Liz Ward had to say at Australian Tourism Exchange, click on the video box below:

A report by John Alwyn Jones on location from Australian Tourism Exchange 2014

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