IFFA 2016 sets new records: more exhibitors, more visitors and a higher level of internationality at around 66 percent
The No. 1 for the meat industry – closed its doors today after six successful days. Over 63,000 trade visitors from 143 countries attended the world’s leading trade fair for the sector in Frankfurt am Main from 7 to 12 May, an increase of around five percent over the previous event in 2013 (60,509 visitors from 144 countries) whereby special mention must be made of the increased degree of internationality, which rose to a new record level of around 66 percent. Particularly well represented on the visitor side were the Russian Federation, Spain, Poland and Italy. IFFA 2016 also set a new record on the exhibitor side with a total of 1,027 companies taking part (2013: 966). The exhibitors, who came from 51 different countries, presented innovations for the entire meat-processing chain. On 110,000 square metres of exhibition space (gross), as in 2013, they presented new products and technologies for slaughtering, dismembering, processing, packaging and sales.
“Under the motto ‘Meet the Best!’, the entire sector came together here in Frankfurt to discover the latest innovations and tomorrow’s trends. IFFA is and will remain the world’s leading trade fair for the meat industry. This year, it was distinguished by growth in all respects. An extraordinarily high level of internationality, the presence of all market leaders and highly innovative products and technologies speak for themselves”, said Wolfgang Marzin, President and Chief Executive Officer (CEO) of Messe Frankfurt.
The focus of IFFA is on innovative and creative solutions for the safe, efficient and economic production of meat and meat products. For manufacturers of machinery and plant, IFFA is the leading international trade fair and offers the biggest expert network – a special incentive for companies to make their innovations ready for launching on the occasion of the fair. Klaus Schröter, Chairman of the Meat Processing Machines Group of the Federation of German Machine and Plant Manufacturers(Verband Deutscher Maschinen und Anlagenbau – VDMA), summarised the situation for his membership saying, “The German Machine Manufacturing Industry is very pleased with the results of this year’s IFFA. Numerous new contacts were made and many contracts concluded, several of them for large-scale projects. Increasing meat consumption worldwide is the driving force behind this. And this was also reflected by the high standard of visitors, most of them top international decision makers. Our foreign customers are enthusiastic about the new technologies and the broad product portfolio, which is more diverse than at any other event in the world and makes IFFA unparalleled.”
IFFA is also a must for the butchers’ trade, one of the biggest groups of visitors. Heinz-Werner Suess, President of the German Butchers’ Association (Deutscher Fleischer-Verband – DFV) was delighted with the results of the fair: “Overall, IFFA was an excellent opportunity for us and our partners to show our strengths. After the six-day fair, our opinion remains unchanged: it was an extremely potent presentation for both visitors and representatives of the German butchers’ trade at this, the world’s leading trade fair for the meat-processing business.”
Great internationality: visitors from 143 countries at IFFA 2016
With around 66 percent, IFFA set a new visitor record. The top ten foreign visitor nations were the Russian Federation, Spain, Poland, Italy, the Netherlands, China, the USA, Austria, Australia and the Ukraine. High rates of growth within Europe were noted from Spain, Poland, the United Kingdom, Ireland, Romania and Greece. From outside Europe, there were significantly more visitors from the Ukraine, China, the USA, Japan and South Africa.
Visitors and exhibitors highly satisfied
A Messe Frankfurt poll showed that both exhibitors and visitors gave the fair an extremely positive rating. 97 percent of visitors said they had achieved their goals for the fair. At the same time, 91 percent said the economic climate in the sector is good. The biggest groups of visitors came from the food retail trade, the meat-processing industry and the butchers’ trade. On the exhibitor side, 87 percent of companies said they had achieved their targets for the fair; 81 percent said they had reached their visitor target groups. Almost 60 percent of exhibitors were pleased with the number of German visitors. At the same time, their satisfaction with the standard of visitors rose three percentage points to 77 percent. 89 percent of exhibitors rated the current economic situation in the sector positively.
The top meat-industry subjects at IFFA
What makes IFFA unrivalled as the world’s leading trade fair for the sector is its clear focus: everything revolves around meat. The emphasis is on innovations and trends that cater for market demand and generate decisive impulses for shaping the future. The current trends were reflected by the extensive range of products and services offered by the exhibitors.
Important subjects in the case of machines and plant for processing and packing meat and meat products are quality and the increasing demands on product safety and traceability. Additionally, there is a clear focus on improving productivity through greater energy efficiency, higher output, simple cleaning processing, increasing automation and environmentally-friendly solutions.
In the butchers’ trade, the aim is to tap into new developments in consumer eating habits, i.e., convenience, ‘snacks to go’ and meat-substitute products. Investments in energy efficiency and the simplification of working processes are other top issues in the trade.
In the case of companies from the ingredients and additives segment, the spotlight is on food trends and the nutritional ‘zeitgeist’. ‘Clean labelling’ has been a leading trend in the meat industry for many years and reflects the demands of consumers and the trade for products with as few additives as possible. Another important subject is salt reduction with no loss of taste.
Multi-faceted complementary programme of events
In addition to the new products and innovations being shown by exhibitors, IFFA was characterised by a multi-faceted complementary programme of events focusing on current developments in the sector. Expert lectures with best-practice examples at the IFFA Forum, special exhibitions, panel discussions, such as IFFA Talk, and the international quality competitions gave visitors a great opportunity to gather information, hold discussions and make new contacts.
The next IFFA will be held in Frankfurt am Main from 4 to 9 May 2019