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IHG Announces the Opening of West Bay Beach, a Holiday Inn Resort® Hotel

November 28, 2013 Hotel Openings No Comments Email Email

InterContinental Hotels Group, today announced the opening of West Bay Beach, a Holiday Inn Resort® hotel adding to its growing portfolio of vacation destinations.

Located on the shores of West Grand Traverse Bay in Northern Michigan, the property re-opened this month as a Holiday Inn Resort brand hotel following a $6 million renovation. The Holiday Inn Resort brand now boasts nearly 40 locations across the globe.

“We are thrilled to welcome another beautiful property into the Holiday Inn Resort® brand portfolio,” said Heather Balsley, senior vice president, Americas Holiday Inn Brand Family. “The Holiday Inn Resort brand is one guests have come to know and trust, and is aimed at providing family vacation experiences that create lasting memories at our diverse group of entertainment and leisure focused properties.”

Located in Traverse City, Mich., the four-story, 140,000 sq. foot property has 179 rooms including some KidSuites® rooms that feature bunk beds and a kids TV area with a gaming console. Within walking distance to downtown Traverse City, the hotel offers 500 feet of prime beachfront access to West Grand Traverse Bay as well as an on-site marina equipped with boat and personal watercraft rentals, bicycle rentals and the largest catamaran – the Nauticat – on the Great Lakes, which leaves the hotel dock three times a day for cruises on West Bay. The resort location offers access to the TART trail system, enabling visitors to enjoy outdoor hiking on one of Northern Michigan’s popular trails.

“We are honored to be one of the first Holiday Inn Resort properties to open in the Midwest,” said Colin Walsh, general manager. “The property is a premier destination in Traverse City, and we look forward to helping our guests make memories, whether through our Kids Club with daily activities, such as face painting and scavenger hunts, or while they enjoy our beautiful beach or multiple pools.”

The Holiday Inn Resort brand transitioned from the Holiday Inn SunSpree® Resorts brand in 2007 as a part of the Holiday Inn global brand relaunch. The Holiday Inn® brand family’s $1 billion global brand relaunch, the largest project of its kind in hospitality history, continues to drive increased quality and consistency across the global portfolio. The hotel will feature a contemporary image with emphasis on arrival and welcome services, guestroom and guest bath comfort and a redesigned logo and signage.

Guests staying at West Bay Beach, a Holiday Inn Resort hotel can enjoy on-site dining including Shimmers on The Bay – with a beautiful waterfront patio offering seasonal live entertainment, seven nights a week. Additional guest amenities include a whirlpool, sauna, fitness center, a kids’ game room, Kids Club with activities, two heated pools, an outdoor pool deck offering cabana style seating and beverage service and approximately 8,000 sq. ft. of meeting space that can accommodate up to 600 people.

West Bay Beach, a Holiday Inn Resort hotel owned by VS Traverse City Hotel, LLC and operated by Interstate Hotels and Resorts is franchised by an affiliate of IHG. The Holiday Inn Resort brand participates in IHG’s guest loyalty program, IHG® Rewards Club, the industry’s first and largest guest loyalty program which has over 76 million members. Membership is free and guests can enroll at, by calling 1-888-211-9874 or by inquiring at the front desk of any IHG hotel worldwide. All IHG Rewards Club members will have access to free Internet globally in 2014.

IHG is one of the world’s leading hotel companies, with a rich heritage and broad portfolio of nine brands across over 4,600 hotels, in nearly 100 countries and territories.  The scale and diversity of the IHG family of brands means that its hotels can meet guests’ needs whatever the occasion.

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