InterContinental Hotels Group (IHG) and Ford Dynasty Pty Ltd have signed a franchise agreement to refurbish and rebrand the current Lasseters Hotel Alice Springs; scheduled to reopen as Crowne Plaza Alice Springs Lasseters in December 2016.
The signing is a key milestone for IHG, marking its re-entry into the Northern Territory, and the return of the Crowne Plaza brand to Alice Springs.
Located adjacent to key Alice Springs visitor attractions such as Alice Springs Convention Centre and the casino, Crowne Plaza Alice Springs Lasseters will remain one of the town’s largest hotel, offering guests quality, convenient accommodation.
Karin Sheppard, Chief Operating Officer Australasia & Japan, IHG said: “In a string of very exciting announcements for IHG this year, we are delighted to be announcing this new signing, and our arrival back into the NT. We have been working hard to find the right location and the right partner for a signing in Alice Springs, and truly believe we have found both with Crowne Plaza Alice Springs Lasseters.
“In this franchise partnership with our colleagues at Ford Dynasty, a subsidiary of Lasseters International Holdings Limited we will create an exciting new accommodation offering for visitors to Alice, providing all the key features of Crowne Plaza hotels and resorts worldwide, that our guests know and love. The Owners will commence a significant refurbishment program in 2017 which will see the hotel guest rooms renovated to ensure the hotel remains Alice Springs’ premier accommodation offering”.
Paul Wong, Chief Executive Officer, Lasseters International Holdings Limited said, “We are excited to be partnering with IHG to rebrand our hotel under the Crowne Plaza brand. This rebranding will also accompany a significant $5 million refurbishment of the guest rooms, ensuring that the hotel is best positioned to take advantage of the burgeoning Alice Springs market well into the future. When assessing which global hotel group to align with IHG stood out as offering the best brand and support system to enable us to achieve our growth vision for the future”.
The hotel will offer 205 guest rooms in addition to a variety of facilities and amenities including a resort pool, spa and sauna, state of the art fitness centre, casual dining in Tali a la carte restaurant and access to a variety of food and beverage options within the Lasseters casino including the Goat & Bucket, the Juicy Rump, Tempo, Casbah and the Juicy Sports lounge.
IHG currently has 26 hotels operating under four brands in Australia: InterContinental, Crowne Plaza,Holiday Inn and Holiday Inn Express.
Crowne Plaza is one of the fastest growing hotel brands in the world with more than 400 hotels in 63 countries. There are currently 11 Crowne Plaza hotels in Australia and New Zealand, with additional developments underway including Crowne Plaza Sydney Darling Harbour, Crowne Plaza Hobart and Crowne Plaza Christchurch.